Bp Deepwater Horizon Case Study

Decent Essays
1. First: How do you think the BP Deepwater Horizon incident has impacted the “green” movement in American business? Has it re-energized it, or did it have no impact at all, due to BP’s skillful use of the press release?

I think BP Deepwater Horizon incident impacted American Business, because of the oil spill incident, it will affect the maritime industry. Such as, fishing, marine transportation and petroleum sector. It leads the negative effects for these industries. I believed it has re-energized the green movement. After I read the BP’s press release, they used very skillful and well word choices to lower the incident negative impacts, however, this oil incident was bigger than they thought, many people were shocked by this crisis and many news were reported that how the incident impacted our environments and the animals’ lives. The incident was affected worldwide, it made people aware the environment will be affected
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I reorganized the paragraphs and add some words to make the whole press release more professionals and easier to understands. I found that the original BP press release was too simple and the paragraphs arrangement will make the audience confusing. I still used the original first paragraph at the beginning then added the location and date. Because I think this paragraph introduce the whole events who, when, what, where and why, it suitable to be a started. I moved the third paragraph to the second to explain what is the situation at that time and then announced the BP Corresponding action for this situation. The original sentence:” BP launched its own investigation into the incident and has an investigation team at work in Houston, Texas in last week”. in the last paragraph might made the audience confusing, we need an explain the cause and effect. I putted the BP Group Chief Executive spoken in the last to support why the BP will have this series of

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