Off Season Marketing Essay

4753 Words Aug 7th, 2014 20 Pages
‘TO STUDY METHODS FOR MAKING VARDHMAN HAND KNITTING YARN –A MORE ACTIVE BRAND IN THE OFF –SEASON MONTHS’

Vardhman Spinning & General Mills, Ludhiana
An Industrial Internship project

SUBMITTED TOH.B.T.I Kanpur SUBMITTED BYVartika Pandey 131/10 F B.Tech Computer Science & Engg.

Harcourt Butler Technological Institute, Kanpur , Uttar Pradesh.

CERTIF ICATE

This is to certify that the thesis/dissertation entitled, “To Study various methods for making Vardhman- Hand Knitting Yarn -a more active brand in the off –season months” submitted is a bona fide internship project work carried out by Vartika Pandey (2010-2014) under my supervision and that no part of this report has been copied or submitted anywhere. The assistance and
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While seasonal businesses like ours may have the understandable tendency to reduce expenses in the off-season, marketing year round will help attract new customers and improve our revenue potential. The key here is consistent execution. Targeting our ideal customers year round is a crucial step to winning new customers and staying ahead of your competition long-term.

Understanding the Concept of the SEASONAL MARKETING

Seasonal marketing refers to the concept when high sales and considerable profits are concentrated in a particular part of the year rather than being fairly even through the year. A particular pattern in a time series that repeats in a regular way —For example:-*In case of Vardhman Hand Knitting Yarn, the winter months are considered to be the prime season for sales and profits whereas the customer traffic dips a bit down in the summer months. *For Hotel Management too, the best sales occur in the holiday season or else in case of a particular occasion .Comparing the summer holiday sales with the rest of the year highlights the fact that the hotel business too falls victim to the concept of Seasonal Business. Characteristics of a time series in which the product or service experiences which repeat or recur every calendar year is referred to as the prime

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