Off Season Marketing Essay
Vardhman Spinning & General Mills, Ludhiana
An Industrial Internship project
SUBMITTED TOH.B.T.I Kanpur SUBMITTED BYVartika Pandey 131/10 F B.Tech Computer Science & Engg.
Harcourt Butler Technological Institute, Kanpur , Uttar Pradesh.
This is to certify that the thesis/dissertation entitled, “To Study various methods for making Vardhman- Hand Knitting Yarn -a more active brand in the off –season months” submitted is a bona fide internship project work carried out by Vartika Pandey (2010-2014) under my supervision and that no part of this report has been copied or submitted anywhere. The assistance and …show more content…
Understanding the Concept of the SEASONAL MARKETING
Seasonal marketing refers to the concept when high sales and considerable profits are concentrated in a particular part of the year rather than being fairly even through the year. A particular pattern in a time series that repeats in a regular way —For example:-*In case of Vardhman Hand Knitting Yarn, the winter months are considered to be the prime season for sales and profits whereas the customer traffic dips a bit down in the summer months. *For Hotel Management too, the best sales occur in the holiday season or else in case of a particular occasion .Comparing the summer holiday sales with the rest of the year highlights the fact that the hotel business too falls victim to the concept of Seasonal Business. Characteristics of a time series in which the product or service experiences which repeat or recur every calendar year is referred to as the prime