Introduction and background information
The theme park industry in Asia has experienced remarkable growth in recent years. Asia is the second largest theme park market in the world after North America with annual attendance estimated to have exceeded 300 million visitors or more than one-third of global theme park attendance.Hong Kong is home to two large theme parks. Ocean Park covers more than 915 000 sq m and the Hong Kong Disneyland spans 720 000 sq m
Ocean Park
Ocean Park Hong Kong (OP) is a combination of an animal theme park, oceanarium and amusement park. It was opened in 1977 by the Governor of Hong Kong Sir Murray MacLehose .The Park is situated on the southern side of Hong Kong Island . Ocean park include a diverse selection of world-class marine attraction, thrill rides and shows .It is separated by a large mountain into two areas, The Summit (Headland) and The Waterfront (Lowland). There are four roller …show more content…
Expansion
With the strong brand image there is always opportunity to expand to the new markets.
Weaknesses
1.Problem of Overcrowding
In recent years, there was a few times that the Ocean Park came across with the problem of overcrowding during the Chinese New Year. Normally, the maximum number of guest that the Ocean Park can receive is 36,000. But during the Chinese New Year, the number reached to more than 48,000, causing the problem of overcrowding. Tourists need to wait for a ride for at least 30 minutes in average. Having to wait for such a long time, tourists may easily feel dissatisfactory. Therefore, Ocean Park needs to ensure that its tourists can share their fun without waiting too long.
Threats
1.Competitors
The major threat for Ocean park is the arrival the disneyland to the market. The Walt Disney Company is one of the most well-known media and entertainment companies in the world. People of all ages know and love characters of Disney.Moreover,they already have ten theme parks all over the world.
Threats to
The theme park industry in Asia has experienced remarkable growth in recent years. Asia is the second largest theme park market in the world after North America with annual attendance estimated to have exceeded 300 million visitors or more than one-third of global theme park attendance.Hong Kong is home to two large theme parks. Ocean Park covers more than 915 000 sq m and the Hong Kong Disneyland spans 720 000 sq m
Ocean Park
Ocean Park Hong Kong (OP) is a combination of an animal theme park, oceanarium and amusement park. It was opened in 1977 by the Governor of Hong Kong Sir Murray MacLehose .The Park is situated on the southern side of Hong Kong Island . Ocean park include a diverse selection of world-class marine attraction, thrill rides and shows .It is separated by a large mountain into two areas, The Summit (Headland) and The Waterfront (Lowland). There are four roller …show more content…
Expansion
With the strong brand image there is always opportunity to expand to the new markets.
Weaknesses
1.Problem of Overcrowding
In recent years, there was a few times that the Ocean Park came across with the problem of overcrowding during the Chinese New Year. Normally, the maximum number of guest that the Ocean Park can receive is 36,000. But during the Chinese New Year, the number reached to more than 48,000, causing the problem of overcrowding. Tourists need to wait for a ride for at least 30 minutes in average. Having to wait for such a long time, tourists may easily feel dissatisfactory. Therefore, Ocean Park needs to ensure that its tourists can share their fun without waiting too long.
Threats
1.Competitors
The major threat for Ocean park is the arrival the disneyland to the market. The Walt Disney Company is one of the most well-known media and entertainment companies in the world. People of all ages know and love characters of Disney.Moreover,they already have ten theme parks all over the world.
Threats to