As described in the reading, the explanation given for observational learning states that it is accomplished by observing an influential role model performing a behavior and achieving an outcome. This is exactly the type of role model employed by this project. Persons who had credibility, who were deemed trustworthy in the community were sent out into the community to reach out to those who would-be or were violent offenders.
Normative Beliefs
Normative beliefs are explained as interventions seeking to correct normative beliefs, usually negative, through discussions of perceptions. The violence interrupters were trained in persuasion, cooling people down, buying time, and reframing to correct the normative beliefs