Objectivism Vs Ambiguous Environment

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In the previous chapter, we learned about the exogenous view, starting from the definition of what exogenous means and what an exogenous process is made of. Exogenous is also known as “Objectivism” or “Outside View, ” and it is an approach founded on the idea that making decisions is driven by probabilities coming from the outside, in other words, elements that allow deciding do not depend on us, thus, they have to be acquired from the outside, such as certainty, risk, and uncertainty. After having covered how making decisions are implemented from an exogenous perspective, it is time for us to review the endogenous approach and how does it bound to exogenous and co-creative processes.
To frame endogenous in an environment in which it has been
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In this chapter, we will analyze the so-called “ambiguous environment” which is the element that goes side-by-side with an endogenous view.
To being with, it is useful to understand what is an “ambiguous environment”. Let’s start from simple definitions:
1. “Environment” could be defined as the surroundings or conditions in which a person lives or operates.
2. “Ambiguous” it allows room for more than one interpretation.
Putting together these two definitions, we can easily understand that such kind of environ- ment is not a binary world, 0 or 1, where it’s easy to define what is black and what is white because there is a clear border line. In ambiguous environments, what is black and what is white is derived from the inner perspective of oneself, the meaning of an action taken comes out from us based on how we perceive the environment.
And here’s to you the keyword of this chapter: “endogenous”, which means “derived inter- nally”. The whole concept of endogenous denotes a process in which meaning to an action that has already occurred is given. Giving meaning to an action that has occurred entails the active engagement of the entity giving value and meaning to the event, this meaning is derived
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As you might imagine the opinions can be diverse and varied. The important questions would be:
Whether if a group is correct on their opinion or not is irrelevant, it doesn’t matter if the movie was good or bad; what matters is what the viewer considers the movie to be. Opinions are just as diverse as each one of the individuals. How each one perceives the movie from their own identity is what matters, an identify that is founded on beliefs and values. Figure 1.1 illustrates the main variables of endogenous and exogenous.
This simple example was made only to show you that decision making in an ambiguous environment is not an easy matter. In ambiguity there isn’t a correct or wrong point of view to follow during the decision making, there are as many points of views as factors involved in the decision making.
When ambiguity is presented in an environment in which decisions are to be taken complex- ity is added. Deciding which action to be taken is correct becomes ambiguous as it is founded on an ambiguous environment, furthermore, even when an action has already been taken, agreeing among all factors that it was the best action to be taken is overshadow by

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