Objectives Of International Marketing

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Marketing is seen as a series of activities that the company is doing to achieve better results on the market-sales, profits, market share, strengthening position in the market, opening up new markets. Achieving these goals is based on the completion of the research and study of the environment and markets, developing products and services, creating programs marketing, pricing, sales and distribution, promotion and communication, providing after-sales service, and so on. From this it follows that the activities of marketing based on the analysis domestic and international environment with special emphasis on socio-political, economic, technological, demographic, socio-cultural and institutional factors, including marketing planning, developing marketing strategies and tactics and marketing control and audit.
From the aspect of marketing, the results can be expected only if the limelight betting market needs, both national and international, as well as the way of their efficient response. Meeting the needs to be achieved with adequate sales, market share and profit enterprises, and in accordance with the mission and goals of the particular market.
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Employees of the company have to master new skills, to adopt new approaches and methods of business management. An increasing number of jobs requiring cooperation of smaller or larger number of domestic or foreign companies. For, example, if the production of a company performs in several countries, the first problem that arises is how to manage geographically deployed production facilities, to provide the necessary resources, place the finished products, providing after-sales services and carry out other activities that are

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