FEMALE BODY ON DISPLAY: Objectification of the Female Body in Media
The term “objectification” refers to the act of treating a person as a mere object or a commodity, without any regard to their dignity. At present, the media has developed a strong influence on the way the society perceives things around them. Advertisement, which is an important part of media, plays a major role in shaping our views to a great extent. However, in an effort to pass on their messages to the audience or to grab their attention in the quickest way possible, these advertisements portray certain things in a way that often creates a negative impact on the minds of the viewers. The increasing objectification of female bodies is one such strategy used by
The term “objectification” refers to the act of treating a person as a mere object or a commodity, without any regard to their dignity. At present, the media has developed a strong influence on the way the society perceives things around them. Advertisement, which is an important part of media, plays a major role in shaping our views to a great extent. However, in an effort to pass on their messages to the audience or to grab their attention in the quickest way possible, these advertisements portray certain things in a way that often creates a negative impact on the minds of the viewers. The increasing objectification of female bodies is one such strategy used by