Oasis Movie Theater Essay

9456 Words Mar 8th, 2014 38 Pages
l2012 Business Plan.

English Immersion

Oasis Movie Theater
Members:
Lianabel Castillo Liliana Cruz Rafael Fernández Raúl de la Mota Yanet Peguero

Teacher:
María Alejandra Grullón

November 14th 2012, Santo Domingo, Dom. Rep.

Oasis Movie Theater

2

INDEX
1. EXECUTIVE SUMMARY………………………………… 5 2. BUSINESS DESCRIPTION ………………………………..7 2.1 Company Name ……………………………………….8 2.2 Company Description …………………………………8 2.3 Mission, Vision & Objectives ………………………...9 2.4 Corporative Image …………………………………..10 2.5 Critical Success Factors ……………………………..12 2.6 Legal Process …………………………………………13 2.7 S.W.O.T Analysis …………………………………….13 3. MANAGEMENT …………………………………………..14 3.1 Management team and functions ……………………..15 4. PRODUCTS AND SERVICE
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Nowadays classes sometimes are so stressful and the students get tired and bored, they need a short time to relax and take a break, and this is where we come in, give entertainment and good moments so they can forget the stressful environment and enjoy with their friends. Oasis Movie Theater gives a service with all the movies that are currently with the best quality and in a comfortable space. Our company has the best service which includes different combos with one price. The service includes: Personalized tickets. Excellent movies with educational purpose. One of the delicious combos of food that are prepared by our chef from our company suppliers. Security service. Hospital Service in case of emergency. Transportation punctual shuttle service. Photograph to remember the occasion. As Oasis Movie Theater is a new company, we decided to start working on the premises of Instituto Tecnologico de Santo Domingo. Our clients are between the ages of 8 to 25 years, (children, teenagers and young adults) people that enjoy the cinema. Sales strategies that we want to implement are based on: Cut prices (selling lower than the competition). Use social Networks. Provide service so good that customers recommend us to their testimonies Offering attractive combos that draw the attention of our customers. Good management of Oasis Movie Theater will result in a VAN (actual cash held by the company

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