ODI Lenses Case Study

Background:The ODI Lens, Inc., has a new product discovered by accident while striving cataract problem which is believed to cause birds to eat less and easier to handle. Then, medical specialist asked to afflict the rest of the flock instead of asked for cure. ODI Lens was the first product to reduce 50% the cannibalism over debeaking. Birds using ODI lenses has its vision reduced enough to obtain the good behavior, making partially blind the chickens. In terms of appealing: First, ODI lenses provides reduction in the flock mortality around 4.5%, and affects their appetites, their cannibalistic tendencies. In addition, in red environment with the distortion of the lenses decrease her aggressions. Secondly insertion of the lenses did not result in the great to the birds as the debeaking did; neither weight loss nor reduction in egg production is noticeable. …show more content…
Furthermore, ODI Lenses eliminate the cost of debeaking process (almost entirely labor: $2.5/hour).Fourthly, a trained crew could install the lenses in about 225 chickens/hour on the other side number of chickens debeaked 220/hour. Unappealing: First, it is hard to persuade farmers to adapt new process and change the frequency of filling the trough. …show more content…
Third, it would be costly for smaller flock size and can be use by only farmers with at least greater than 10,000 birds. Fourth, it is hard to take out; reusing of the lenses is doubtful and reusing them is the fact that the melting point of the hydrophilic polymer is very close to the sterilization temperature so you could end up with a mass of hydrophilic