OCB Case Study Summary

1302 Words 6 Pages
Register to read the introduction… The same organizational practices implemented at the beginning of the business are not appropriate in this stage, where OCB as an already successful organization (age of the organization [2]), is trying to grow further in a new sector. Throughout the years, company’s size grew as well as the number of patients served (Size of the organization [2]) and that fact dictated the need for a more structured process of operations. The company, failed in this phase to recognize the upcoming needs for a specialized board of managers, which now would have been proved extremely useful considering the decisions that should be made for the company’s’ future. OCB seems to rely only to a certain surgeon, which operates on his own trying to meet his own goals. His creativity and individualistic approach were possibly beneficial of the company at an earliest stage of its growth (Stage 1: Creativity, Greiner Model), in order to get off the ground but at this point direction (Stage 2, Greiner Model) should be given and the location and installation of a strong business manager who can pull the organization together is obligatory. As described in the model, OCB seems to moving towards the stage of revolution, considering that organizational processes and …show more content…
His entrepreneurial way of operating, his vision and his dedication of achieving his personal goals, possibly undermine the growth of the organization. Cutting back some members of his team and trying to follow a common method within surgical and clinical operations could prove beneficial for the near future of the organization. As a conclusion and commenting on the usefulness of the Greiner model, we can say that it gives us an understanding of the different phases that organizations undergo as they grow in size. Although every organization is different, these phases are agnostic to organization type. OCB’s position was not clear right at the start and it was difficult to be categorized in terms of the “stage” it is in. The Greiner model gave us a more unambiguous understanding of the phase the organization is in, focusing especially on the managerial needs and the key role of having the right people dealing with specific administrative and strategic tasks within an organization. Although OCB is an already successful business, it seems to follow an operating model that suits more to an early stage company. There is no business plan, key people who can manage the venture and also lack of formal delegation processes. That becomes even more clear, through the study of Greiner’s model. It could be a useful tool for OCB to understand the main problems the company is encountering at this specific stage and

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