OC/LA Guerilla Blitz Case Study

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On 6/19 our ZICO team participated in a OC/LA Guerrilla Blitz. Our location assigned was Huntington Beach.

We left storage and departed towards Huntington Beach at 10:20am. We brought 25 cases of 8.45oz, with 10 natural and 15 chocolate. Our destination was 6th street, however, an event was going on and only vendors were allowed in that parking lot. We then talked the parking guards into letting us park in this lot. When we were unloading the product to meet up with the LA team, who was already out on the field, a guy approached us explaining how we were unable to pass out product on Huntington Beach grounds without a permit and our car couldn't be in the vendor only area without insurance within the event.

We packed up and found a new

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