Branding the Product
O Mundo Grande has been in the imported nonperishable food and gifts since 2014. The company is renowned for its beautiful and timeless home accessories and imported foods from around the world. The company has expanded its recent endeavor to selling unique home accessories and cooking utensils. The gift accessories include fine table linens from Northern Brazil, handcrafted flatware and napkin rings which come in three basic finishes, gold plate, sterling silver, and rose gold. The most unique quality about the flatware and napkin rings are the buyer’s ability to have the accessories customize and personalized for the consumer.
O Mundo Grande’s intention is to distribute the products via the internet and selected exclusive …show more content…
O Mundo Grande would be Pier One and World Market. These two retailers hold a huge share of the market already. Pier One does not sell imported food in many markets, but still has solid brand recognition. World Market is distributed in many markets and they have established a strong place in major markets. As far as price Pier One would be on the lower end of the market and World Market would definitely be on the higher …show more content…
The flatware is well constructed and made from the highest quality products. The table linen will be sold at a price of $55.00. The price is very affordable and falls within the median of pricing in comparison to its competitors. This pricing strategy, combined with our effective production methods, helps us in achieving our goal of a relatively high market share.
Place
O Mundo Grande will introduce its home accessories in the southeast area but within the first year of launch the product will be available to be sold in the national market. O Mundo Grande has established very strong distribution channels with many different retailers nationwide. The distribution channels covering 75 percent of home accessories sales. O Mundo Grande will use the existing distribution channels to sell the bracelets. The product will be sold in almost 70 percent of locations in the United States and available online for purchase.
Promotions in Social
O Mundo Grande has been in the imported nonperishable food and gifts since 2014. The company is renowned for its beautiful and timeless home accessories and imported foods from around the world. The company has expanded its recent endeavor to selling unique home accessories and cooking utensils. The gift accessories include fine table linens from Northern Brazil, handcrafted flatware and napkin rings which come in three basic finishes, gold plate, sterling silver, and rose gold. The most unique quality about the flatware and napkin rings are the buyer’s ability to have the accessories customize and personalized for the consumer.
O Mundo Grande’s intention is to distribute the products via the internet and selected exclusive …show more content…
O Mundo Grande would be Pier One and World Market. These two retailers hold a huge share of the market already. Pier One does not sell imported food in many markets, but still has solid brand recognition. World Market is distributed in many markets and they have established a strong place in major markets. As far as price Pier One would be on the lower end of the market and World Market would definitely be on the higher …show more content…
The flatware is well constructed and made from the highest quality products. The table linen will be sold at a price of $55.00. The price is very affordable and falls within the median of pricing in comparison to its competitors. This pricing strategy, combined with our effective production methods, helps us in achieving our goal of a relatively high market share.
Place
O Mundo Grande will introduce its home accessories in the southeast area but within the first year of launch the product will be available to be sold in the national market. O Mundo Grande has established very strong distribution channels with many different retailers nationwide. The distribution channels covering 75 percent of home accessories sales. O Mundo Grande will use the existing distribution channels to sell the bracelets. The product will be sold in almost 70 percent of locations in the United States and available online for purchase.
Promotions in Social