Media Influence On Nursing

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Nurses are highly skilled health professionals who are recognized worldwide for their education and training in the care of the sick and the disabled. The Nursing and Midwifery Council states that in The Code of Conduct (2015) nurses must “Prioritize people, practice effectively, preserve safety and promote professionalism and trust.” Nurses use their clinical judgment to achieve the best possible quality of life for their patients. These are the professional standards that both registered nurses and midwives must uphold and are vital in shaping how nurses are perceived today.

When looking at the perception of nursing in Britain today, you must look at the public 's opinion of the NHS. Ipsos Mori (2012) Conducted a study determining that 70% of the
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The media ignores nurse’s real contribution to modern healthcare and portrays a light that only doctors are capable of working effectively with patients. Summers et al (2010) concludes that to resolve the nursing shortage we must look at what nurses really do, for instance catching life-threatening illnesses, monitor patient conditions, be an advocate for patients and much more. Wilson (2011) Writes that many believe nurses lack the time to spend with patients and this could be a factor in why the public can be discouraged by nurses. However, The Royal College of Nursing (2015) believes that care levels can be improved by increasing the regulations and training of healthcare assistants and the amount of contact time between nurses and patients. In addition to this O’hara (2015) quotes Mannings (2015) by writing that nursing is a psychological challenge and blames the state of current culture in regards to understanding the patient care, for instance, the lack of funding, staff, and abuse from patients presents nurses as undermined in the

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