3.2 Experiment discussion
All three experiments use an environment that has a simple, easy and a visual access to the healthy food. The most effective method used for the nudging was making the food convenient it is simple and cost effective.
Sample group
The train snack shop at the public setting had a realistic broad sample group, compare to the other experiment. The traveling people will be easily tempted and make rash decisions to choose some unhealthy snacks compared to other people, but it is in this kind of settings we see the effect of the nudge. Showing that rash decision makers can be guided toward choosing healthier snacks.
The buff experiments do not have a broad sample group as the trains snack shop. The experiment was made …show more content…
Although the students did take the healthy food but did not consume the food. The unhealthy food that was been offered were warm like hamburger, unlike the healthy food that has a tendency of being colder. The hot food has a more convenient effect with the smell, it has an increased effect on temptation. This could be the case of why the student did not eat the healthy food because it was not convenient enough. The students only had a restricted choice of the healthy food and therefore the healthy food was not convenient enough. We see the same case in the buff …show more content…
Ethical and moral of nudge
Fast food and processed food is a big percentage of the modern world’s food consumption, and the percentage is still increasing. The population has adopted an unhealthy diet habit and these are one of the reasons, why the population is struggling with an increase of weight problems, illnesses like diabetes, heart and kidney diseases.
Nudging has a strong effect and it certainly works, changing and shaping the environment and has a big behavioral change effect on present bias people and is cost efficient. People like their freedom and their freedom of choice although they make bad choices, that affect their long-term interest and welfare. People do not like it when they are nudged without knowing, that makes them feel like their freedom is been depriving.
It seems like the population like being nudged toward healthier food choices. Even though the customers in the train snack shop did know about the nudging “We help you make a healthy choice”, it didn’t have any impact on the customers the nudge still influenced them. If the nudging still has an effect, although the customers know about it, it removes the ethical and moral problems. The people will not feel like they are nudged unwantedly and depriving of their freedom. The customers of the train snack shop answered that healthy eating is important for them and that they were positive about being helped to make better choices. Nudging is an effective and good way of guiding the people toward healthier
All three experiments use an environment that has a simple, easy and a visual access to the healthy food. The most effective method used for the nudging was making the food convenient it is simple and cost effective.
Sample group
The train snack shop at the public setting had a realistic broad sample group, compare to the other experiment. The traveling people will be easily tempted and make rash decisions to choose some unhealthy snacks compared to other people, but it is in this kind of settings we see the effect of the nudge. Showing that rash decision makers can be guided toward choosing healthier snacks.
The buff experiments do not have a broad sample group as the trains snack shop. The experiment was made …show more content…
Although the students did take the healthy food but did not consume the food. The unhealthy food that was been offered were warm like hamburger, unlike the healthy food that has a tendency of being colder. The hot food has a more convenient effect with the smell, it has an increased effect on temptation. This could be the case of why the student did not eat the healthy food because it was not convenient enough. The students only had a restricted choice of the healthy food and therefore the healthy food was not convenient enough. We see the same case in the buff …show more content…
Ethical and moral of nudge
Fast food and processed food is a big percentage of the modern world’s food consumption, and the percentage is still increasing. The population has adopted an unhealthy diet habit and these are one of the reasons, why the population is struggling with an increase of weight problems, illnesses like diabetes, heart and kidney diseases.
Nudging has a strong effect and it certainly works, changing and shaping the environment and has a big behavioral change effect on present bias people and is cost efficient. People like their freedom and their freedom of choice although they make bad choices, that affect their long-term interest and welfare. People do not like it when they are nudged without knowing, that makes them feel like their freedom is been depriving.
It seems like the population like being nudged toward healthier food choices. Even though the customers in the train snack shop did know about the nudging “We help you make a healthy choice”, it didn’t have any impact on the customers the nudge still influenced them. If the nudging still has an effect, although the customers know about it, it removes the ethical and moral problems. The people will not feel like they are nudged unwantedly and depriving of their freedom. The customers of the train snack shop answered that healthy eating is important for them and that they were positive about being helped to make better choices. Nudging is an effective and good way of guiding the people toward healthier