Nudge Research Paper

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First off, what is a nudge you may ask? The idea behind a nudge is to give people a set of options that are designed to push them into making a certain choice. Behavioral economists call this choice architecture. A successful nudge revolves around providing a chosen default option so that when consumers don’t choose actively, the default choice is made on their behalf. A common nudge is to reframe opt-in/out defaults for programs that involve enrollment choices. Organ-donation programs in A study found that countries where people must choose to become organ donors by filling out forms, making calls or mailing documents end up with far fewer registered donors than countries where adults are automatically registered as donors but can choose …show more content…
Several data-points in the Vanguard report reinforced concerns about financial nudges. They had to do with three issues, the retirement savings rate, automatic enrollment, and what investment vehicle was used. The median retirement savings rate of customers was around 5.9 percent. However, average savings rates have declined from their peak of 7.3 percent in 2007. A decline in the average contribution rate is thanks to increased use of automatic enrollment. Automatic enrollment does in fact increase the participation rate, and it also leads to lower contribution rates when the default saving rates are set at low …show more content…
Policymakers can make use of these tools in many ways. One way is to expand employer-based savings. About 70 percent of employees voluntarily participate in plans that are offered to them by employers. When workers are automatically enrolled in a plan, with an opt-out system, the amount of participation increase to about 90 percent. Another way to utilize these tools is to keep it simple, effortless, and to make the default automatic. Workers faced with complex choices are more likely to choose the option that takes the least effort. Another tool that would help a great deal is implementing auto-escalation of contributions. Employees typically perceive any decrease in take-home pay as a loss, even when it is in the form of deferred retirement income. Helping them overcome this misperception by implementing automatic escalation of employee contributions in lock-step with their salary increases; this will help employees to make meaningful contributions that grow their savings for the future, while their take-home pay today remains relatively constant. Another way would be to help fuel financial education. Improving the understanding of financial literacy can make all of the difference. Studies have suggested that financial education within the workplace is the most effective tool to increase financial literacy and improve savings. Employers started to replace pension plans

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