Northrop Grumman(NG) currently defines their business industry as “global security”. They have been through many iterations within the defense contracting industry and recently recognize the overlap in all these iterations by merging Information and Electronics Sectors into “Mission Systems”. The company’s organizational profile demonstrates a progressive, forward thinking, industry leading company.
Wes Bush is the company CEO and his skill and understanding of the business come from having spent his whole career in the aerospace industry. Glassdoor.com reports he is the highest rated CEO for 2017.
Lisa R. Davis is Corporate Vice President for Communications. Davis is responsible for NG’s global communications approach and implementation. She’s …show more content…
“We believe that putting our Values into practice creates long-term benefits for shareholders, customers, employees, suppliers, and the communities we serve.” (2017) The rest of the company’s mission webpage includes a description of those values. NG professes to believe in taking responsibility for providing the highest quality products and services, ensure customer satisfaction through respect for patrons and their needs, provide leadership in the industry and communitywide, act with integrity as a business and global citizen, value people by treating them with respect and pride, and regarding suppliers with the same values.
The overall culture at Northrop Grumman is one in which employees feel valued. Reading the reviews on glassdoor.com seem to indicate salaries and benefits are competitive and work/life balance is a big part of the intangibles demonstrated to be important through internal company communications. When people are not happy in their jobs conflict can ensue. “Incivility erodes organizational culture and can escalate into conflict.” (Cardon 58) NG’s commitment to work/life balance demonstrates its good will and has led to increased employee …show more content…
The company recently began posting on Instagram and learned some valuable lessons from its early foray into the platform. Many long-established companies seem to view newer platforms as merely a means of delivering their traditional message. “The global aerospace and defense technology company made the initial mistake—as many brands do—of pushing out self-serving content, viewing the platform as another method to showcase pictures of its aircraft and spacecraft.” (Ascierto, 2017) Postings on less traditional platforms need to provide value to consumers and Northrop Grumman found that consumers didn’t find value in similar pictures.
The company’s manager of digital communications and social media, Leticia Ebb, learned from the early mistakes with Instagram and is now providing the value social media consumers are looking for. She has broadened the mix of posts beyond conventional aviation pictures, into “posts that illustrate the company’s community service and outreach activities, which engaged both its employees and people with special interests above and beyond airplanes.” (Ascierto, 2017) Ebb has also begun displaying more timely posts and, even creating live
Wes Bush is the company CEO and his skill and understanding of the business come from having spent his whole career in the aerospace industry. Glassdoor.com reports he is the highest rated CEO for 2017.
Lisa R. Davis is Corporate Vice President for Communications. Davis is responsible for NG’s global communications approach and implementation. She’s …show more content…
“We believe that putting our Values into practice creates long-term benefits for shareholders, customers, employees, suppliers, and the communities we serve.” (2017) The rest of the company’s mission webpage includes a description of those values. NG professes to believe in taking responsibility for providing the highest quality products and services, ensure customer satisfaction through respect for patrons and their needs, provide leadership in the industry and communitywide, act with integrity as a business and global citizen, value people by treating them with respect and pride, and regarding suppliers with the same values.
The overall culture at Northrop Grumman is one in which employees feel valued. Reading the reviews on glassdoor.com seem to indicate salaries and benefits are competitive and work/life balance is a big part of the intangibles demonstrated to be important through internal company communications. When people are not happy in their jobs conflict can ensue. “Incivility erodes organizational culture and can escalate into conflict.” (Cardon 58) NG’s commitment to work/life balance demonstrates its good will and has led to increased employee …show more content…
The company recently began posting on Instagram and learned some valuable lessons from its early foray into the platform. Many long-established companies seem to view newer platforms as merely a means of delivering their traditional message. “The global aerospace and defense technology company made the initial mistake—as many brands do—of pushing out self-serving content, viewing the platform as another method to showcase pictures of its aircraft and spacecraft.” (Ascierto, 2017) Postings on less traditional platforms need to provide value to consumers and Northrop Grumman found that consumers didn’t find value in similar pictures.
The company’s manager of digital communications and social media, Leticia Ebb, learned from the early mistakes with Instagram and is now providing the value social media consumers are looking for. She has broadened the mix of posts beyond conventional aviation pictures, into “posts that illustrate the company’s community service and outreach activities, which engaged both its employees and people with special interests above and beyond airplanes.” (Ascierto, 2017) Ebb has also begun displaying more timely posts and, even creating live