Norm Burlingham's Street Smarts

In Norm Brodsky‘s and Bo Burlingham’s Book Street Smarts, published as The Knack in 2008 by Portfolio, a member of the Penguin Group, Norm Brodsky writes about some important issues, based on his own experience, for Entrepreneurs. Usually he is narrating small parts of his life where he experienced or teaches an important key factor to show what mistakes he or another person made. Also, he gives advice to avoid these. Alternatively, if he is not talking about a mistake than he just gives the advice on what one should be attentive. The book starts with The Ten Commandments of Business, which are a very good overview of the ten most important directions. Furthermore, in the following chapters, there are four important key phrases, which are summarized …show more content…
Further, I really liked the negotiating strategies. Supplementary, I am interested in psychology and I believe that you can reach many goals when you are good at negotiating. Notably, I liked the rule “negotiate first about a secondary matter” the most. To tell the truth, I did not think about his aspect before and now I believe that this is a very smart strategy. According to the author, “the most important quality is resilience” . In seeing that, it is important to recover fast from failure and learn from the mistakes, because one will never stop making mistakes, but hopefully not the old, known ones. Obviously, it is not possible to avoid all mistakes, but if you can learn from your mistakes it makes you stronger, what could prepare you for another situation. At least it is not that negative, especially, when the solution of the mistake leads you to another good situation. Another important hint was to keep track of the monthly sales and gross margin by hand, at least during the first year, to develop better feel for the numbers and learn to understand the business.