Noodles And Company Executive Summary

I. Executive Summary Noodles and Company, a fast-casual dining restaurant based around noodles and pasta, is proposed a franchise to be opened in Downtown Mississauga, Ontario, Canada. The restaurant offers a menu with a wide range of international cuisines, including American, Italian, and Southern East Asian. The menu is unique in the aspect that it has an extensive international element, and that the company maintains an initiative to use only fresh vegetables and organic meats in their dishes. As a potential franchisee, specific goals must be set, and the most important of which for a franchise in Mississauga is to be one of the company’s greatest revenue generating locations, this will prove that there is a market in areas other than …show more content…
Noodles and Company is not presently available in Mississauga, therefore there is great growth potential in such market, this is due to the reason that there is demand for a fast-casual restaurant concept such as Noodles and Company. A franchise opened in Downtown Mississauga faces very little direct competition, and appeals to the population of the region. For such reasons, the franchise will gain tremendous success and the brand will continue to expand in …show more content…
Some of Noodles and Company's most prominent awards are Nation’s Restaurant News: Top 5 Chains in Sales and Growth, IFMA Innovation Award in 2013, Parents Magazine: Top Family Friendly Restaurants in 2009, and it was named NBCnews’ Top Ten Best Loved Brands in 2012. Apart from the numerous awards won by the business, it has achieved a lot since its founding in 1995. One year after Noodles and Company was founded its revenue had reached $300 thousand, by 2013 the revenue multiplied 1000 folds, reaching $300 million. 2013 was also the year Noodles and Company became a publicly traded company, over the years its stock value has increased