Nonstop Yacht Case Study Essay
This analysis was undertaken in an attempt to evaluate NonStop Yacht’s strategic direction in the Mega-Yacht industry due to the firm’s consistent inability to meet financial expectations. This case focused its efforts on answering. This poor financial performance has led the firm’s management to question whether or not a strategic alliance might be a beneficial alternative to their current business model. To address the firm’s current quandary, this case has answered the following central question: Should NSY strategically align with key industry players; or, would organic growth be a more beneficial option for generating the additional value needed to once again realign the company with both internal and external …show more content…
To effectively answer the central question of this case, three strategic issues must be addressed. First, an evaluation of NSY’s core competencies must be undertaken to determine their relationship in providing the firm with competitive advantages, competitive disadvantages, or competitive parity. The second strategic issue will address whether the firms operations, structure, or culture are a hindrance to realizing its overall strategic vision. And lastly, the industry must be evaluated to determine how the trend of consolidation might affect strategic decision-making.
Strategic Objectives – Firm’s Operations
As Mann (2006) suggests, the basis