Section 2: Business Concept
This chapter outlines the new cross media platform Big Brother Yacht by describing different media platforms, international territories for commercialisation, types of merchandise, financing methods and a similar cross media concept.
Big Brother Yacht
Big Brother Yacht will be the new spinoff of the original Big Brother format, with multiple similar aspects of the original Big Brother TV format. However, Big Brother Yacht will be set on a yacht (instead of in villa) on the sea. In addition, the contestants are obligated to record confession interviews and complete tasks to receive luxury foods and items like champagne and caviar. The tasks of Big Brother Yacht will be focused upon ‘water which is surrounding them, …show more content…
Both in Belgium and in Spain copyright on TV formats is recognized by court. Even though the Spanish court did not rule in favour of Maradentro Producciones in the case Maradentro Producciones versus Sogecable, the court did state that copyright on a TV format can be obtained. The court ruled that TV formats can be compared to a script, which is protected by copyright law. However, in order to be protected by copyright, the TV format should take a qualitative leap from a general concept to an idea, in a structured, detailed and complex way. Moreover, the Spain recognised copyright on TV formats already in 1994 when the Spanish court ruled in favour of Endemol regarding copyright infringement of the TV format ‘Love Letters’ (FRAPA, 2011). According to FRAPA (2011) Belgium is one of the countries where format the courts has protected formats through copyright law. In the case BVBA Habrasaje en Martin De Jonghe versus VRT, the court ruled in favour of claimant, stating that the format was protected by copyright. In this case the title, duration, location, transmission and studio design were the …show more content…
As explained in the previous paragraph, the revenue of the merchandise is one of the financing methods. Moreover Big Brother Yacht will be financed with television commercials, Facebook-, online- and mobile advertisements, licensing and product placement. According to Masterson & Pickton (2010) television commercial aired during the Big Brother show will allow advertisers to use colors, sound and movement (actors, props, and/or animation). Television commercials are particularly impactful the young audience. The television advertisements will be aired during the television breaks. Online, the advertisements will be placed on the Big Brother Yacht website in the form of banners. The social advertising will consist of posts on Facebook, Instagram and tweets on Twitter. Masterson & Pickton (2010) stated that an advertisement on Facebook is able to engage a sociable, IT-literature audience. Furthermore, advertisements will viewable on the mobile application. In addition, companies such as Heineken and Vodafone will have the possibility of advertising via product placement on the TV show itself and in virtual reality. With product placement a company can reinforce their brand awareness and create favorable attitudes (Balakrishnan, Dousin & Permarupan, 2012). The new format will also be licensed in return for a licensing fee. The format licensing will involve only the program rights of the Big Brother Yacht
This chapter outlines the new cross media platform Big Brother Yacht by describing different media platforms, international territories for commercialisation, types of merchandise, financing methods and a similar cross media concept.
Big Brother Yacht
Big Brother Yacht will be the new spinoff of the original Big Brother format, with multiple similar aspects of the original Big Brother TV format. However, Big Brother Yacht will be set on a yacht (instead of in villa) on the sea. In addition, the contestants are obligated to record confession interviews and complete tasks to receive luxury foods and items like champagne and caviar. The tasks of Big Brother Yacht will be focused upon ‘water which is surrounding them, …show more content…
Both in Belgium and in Spain copyright on TV formats is recognized by court. Even though the Spanish court did not rule in favour of Maradentro Producciones in the case Maradentro Producciones versus Sogecable, the court did state that copyright on a TV format can be obtained. The court ruled that TV formats can be compared to a script, which is protected by copyright law. However, in order to be protected by copyright, the TV format should take a qualitative leap from a general concept to an idea, in a structured, detailed and complex way. Moreover, the Spain recognised copyright on TV formats already in 1994 when the Spanish court ruled in favour of Endemol regarding copyright infringement of the TV format ‘Love Letters’ (FRAPA, 2011). According to FRAPA (2011) Belgium is one of the countries where format the courts has protected formats through copyright law. In the case BVBA Habrasaje en Martin De Jonghe versus VRT, the court ruled in favour of claimant, stating that the format was protected by copyright. In this case the title, duration, location, transmission and studio design were the …show more content…
As explained in the previous paragraph, the revenue of the merchandise is one of the financing methods. Moreover Big Brother Yacht will be financed with television commercials, Facebook-, online- and mobile advertisements, licensing and product placement. According to Masterson & Pickton (2010) television commercial aired during the Big Brother show will allow advertisers to use colors, sound and movement (actors, props, and/or animation). Television commercials are particularly impactful the young audience. The television advertisements will be aired during the television breaks. Online, the advertisements will be placed on the Big Brother Yacht website in the form of banners. The social advertising will consist of posts on Facebook, Instagram and tweets on Twitter. Masterson & Pickton (2010) stated that an advertisement on Facebook is able to engage a sociable, IT-literature audience. Furthermore, advertisements will viewable on the mobile application. In addition, companies such as Heineken and Vodafone will have the possibility of advertising via product placement on the TV show itself and in virtual reality. With product placement a company can reinforce their brand awareness and create favorable attitudes (Balakrishnan, Dousin & Permarupan, 2012). The new format will also be licensed in return for a licensing fee. The format licensing will involve only the program rights of the Big Brother Yacht