In relations to organizations there are two that exist, a business firm and a nonprofit. Business firms are privately owned to serve customers in order to earn profits. Nonprofit organizations are not governmental and cater to customers for reasons other than funds. Having a strategy is most important for industries; its purpose to serve long term while delivering distinctive experiences from competitors and achieving set goals. There are three levels of structure: Corporate which is at the top of management and factors strategic marketing plans for organizations. Persons who carry these roles are like the base of an establishment and require several skills. The Strategic Business Unit level is a subsidiary, division, or unit in an organization
