According to research by the Women’s Philanthropy Institute at the Indiana University Lilly Family School of Philanthropy, women are more apt to give and give more than their male counterparts. This research is black and white evidence why you should be targeting your efforts towards women when it comes to nonprofit donations.
Statistics on Women’s Propensity to Give:
Women in the baby boomer generation give 89 percent more to charity than men in the same age group.
Women who are within the top 25 percent of income give 156 % more than men who are in within the same category.
Research has revealed that women give more than their male peers at every income point. This is true even though women typically earn less money than males, have a greater …show more content…
It is generally well known that women are more empathetic towards others and causes. Therefore, that could be one reason. Another, according to a 2013 survey by the U.S. Trust stated the following about their study on women and wealth, “women are nearly twice as likely as men to say that giving to charity is the most satisfying aspect of having wealth.”
How to Reach Women When Garnering Nonprofit Donations:
Be Authentic About The Need:
Women are empathic by nature, so use that when garnering donations. Be authentic. Tell the story surrounding the need you are raising money for and be honest. Women, like everyone else, hate being “sold something.” Instead, just tell the story, honestly and allow women’s nature to prompt them to give.
Be Specific About the Need:
Psychologists in Israel conducted a study that revealed the ways men and women give. Women on average said they would give $35 to help a certain person, while they would only give $16 to help a “group of people.” With men it was opposite; they tended to give more to causes than individuals. Therefore, if appealing to women, you need to make sure you are personalizing the
Statistics on Women’s Propensity to Give:
Women in the baby boomer generation give 89 percent more to charity than men in the same age group.
Women who are within the top 25 percent of income give 156 % more than men who are in within the same category.
Research has revealed that women give more than their male peers at every income point. This is true even though women typically earn less money than males, have a greater …show more content…
It is generally well known that women are more empathetic towards others and causes. Therefore, that could be one reason. Another, according to a 2013 survey by the U.S. Trust stated the following about their study on women and wealth, “women are nearly twice as likely as men to say that giving to charity is the most satisfying aspect of having wealth.”
How to Reach Women When Garnering Nonprofit Donations:
Be Authentic About The Need:
Women are empathic by nature, so use that when garnering donations. Be authentic. Tell the story surrounding the need you are raising money for and be honest. Women, like everyone else, hate being “sold something.” Instead, just tell the story, honestly and allow women’s nature to prompt them to give.
Be Specific About the Need:
Psychologists in Israel conducted a study that revealed the ways men and women give. Women on average said they would give $35 to help a certain person, while they would only give $16 to help a “group of people.” With men it was opposite; they tended to give more to causes than individuals. Therefore, if appealing to women, you need to make sure you are personalizing the