Last year, the NCAA generated revenue was over $900 million dollars. A large part of this sum comes from media rights, sponsorships, merchandise sales, and ticket sales. As a result, the NCAA, ironically categorized as “non-profit”, possess a large value of leftover cash. Approximately 96% of the profit is returned directly to both the school and its respected conferences. Therefore, schools can generate a gigantic amount of revenue from its sports departments. For example, the University of Texas at Austin athletic department, in just the year 2013, generated over $165 million dollars in revenue (Berkowitz, 2014). According to Sanderson (2015), this money helped the institution develop new facilities and pay athletic coaches a prodigious
