The use of images and other visual aids has become an effective way to stake one’s claim on a situation since the popularization of media in all its forms. Companies, as well as different organizations, use video advertisements on television the same way they use images on their websites, to persuade people to buy a certain product or believe in a certain cause. The Non-GMO Project, a credible stakeholder in the fight against Genetically Modified Organisms, uses images on their website for just that purpose. The Non-GMO Project aims to persuade people to live a healthier lifestyle by avoiding produce containing these harmful GMO ingredients. Genetically Modified Organisms have been a topic of negative commentary and The Non-GMO Project wishes
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The intended audience for this image could arguably be North America. The image attempts to appeal to people of all ages because in the eyes of The Non-GMO Project, everyone should invest in a future that is GMO free. Having an image that broadcasts everyday-looking people shows the audience that it is not a huge corporation trying to benefit financially from the fight against GMOs. Rather, it shows that the people pictured are just like you and they are fighting for a happier and healthier future for people in North America, and any other country they operate in. This image stands out because it looks like it is framed like a family Christmas card and allows the audience to feel like part of the Non-GMO Project family. The colors or color scheme of this image adds to its intended message, that it is everyday people in this organization fighting the fight, because of the simplicity and overall uncoordinated clothing of the individuals pictured (Sheffield 1). They are not trying to impress people with their clothing, rather they are showing that they are a family fighting for other …show more content…
The credibility of an organization can either help or hinder the effect their views have on the public. The organization has a foothold in the food production industry as exemplified by the Verified seal on the certified organic chickens. This shows that they are a credible organization that has already produced change on their desired outcome. The row of chickens makes it appears that the chickens are in an easily accessible aisle in a grocery store. They would show this image in-order-to showcase how easily accessible produce without genetically modified organisms are to everyone. The embedded text in this image alludes to the fact that this “NON-GMO PROJECT VERIFIED” organic chicken is a healthier alternative to other chicken displayed at the grocery store. Even if that stamp of approval was not enough to convince you that this chicken is healthier for you that the other chicken in the grocery store maybe the pricing of produce could peak a shoppers’ interest. The organic chicken is not affordable! Any consumer would rather spend the same amount of money on a GMO-free chicken that one treated with those chemicals because everyone is conscious about their health. The bright and vibrant colors across the image make the produce and the labeling look positive and important and even healthy in a
The intended audience for this image could arguably be North America. The image attempts to appeal to people of all ages because in the eyes of The Non-GMO Project, everyone should invest in a future that is GMO free. Having an image that broadcasts everyday-looking people shows the audience that it is not a huge corporation trying to benefit financially from the fight against GMOs. Rather, it shows that the people pictured are just like you and they are fighting for a happier and healthier future for people in North America, and any other country they operate in. This image stands out because it looks like it is framed like a family Christmas card and allows the audience to feel like part of the Non-GMO Project family. The colors or color scheme of this image adds to its intended message, that it is everyday people in this organization fighting the fight, because of the simplicity and overall uncoordinated clothing of the individuals pictured (Sheffield 1). They are not trying to impress people with their clothing, rather they are showing that they are a family fighting for other …show more content…
The credibility of an organization can either help or hinder the effect their views have on the public. The organization has a foothold in the food production industry as exemplified by the Verified seal on the certified organic chickens. This shows that they are a credible organization that has already produced change on their desired outcome. The row of chickens makes it appears that the chickens are in an easily accessible aisle in a grocery store. They would show this image in-order-to showcase how easily accessible produce without genetically modified organisms are to everyone. The embedded text in this image alludes to the fact that this “NON-GMO PROJECT VERIFIED” organic chicken is a healthier alternative to other chicken displayed at the grocery store. Even if that stamp of approval was not enough to convince you that this chicken is healthier for you that the other chicken in the grocery store maybe the pricing of produce could peak a shoppers’ interest. The organic chicken is not affordable! Any consumer would rather spend the same amount of money on a GMO-free chicken that one treated with those chemicals because everyone is conscious about their health. The bright and vibrant colors across the image make the produce and the labeling look positive and important and even healthy in a