High cosmetic standards in the retail industry are forcing farmer waste around 20 to 40 of fresh produce every year, just because they are not quite pretty enough to sell on the super market. All this waste globally add to tons of food — 800 to 900 million tons each year, the weight of 9,000 Nimitz-class aircraft carriers (Lee, Anna ). Today 's supermarket in Washington require their supplier to bring their products all in one size, with the perfect color and texture. Cucumbers should be straight, cauliflower florets should be tightly held, and rhubarb stalks should be ruby red. If not, retailers tell farmers, consumers won’t buy them. Farmers used to be able to sell the products that were not good enough for the supermarket to processing factories but because today most factories are using systems rely increasingly on mechanization and they are becoming less flexible when it comes to shape and size. Because of this farmer have to increase the price of their products to be able to make up for the wasted products, passing the price increase to the customers. Farms are not the only place where perfectly good food is waste every
High cosmetic standards in the retail industry are forcing farmer waste around 20 to 40 of fresh produce every year, just because they are not quite pretty enough to sell on the super market. All this waste globally add to tons of food — 800 to 900 million tons each year, the weight of 9,000 Nimitz-class aircraft carriers (Lee, Anna ). Today 's supermarket in Washington require their supplier to bring their products all in one size, with the perfect color and texture. Cucumbers should be straight, cauliflower florets should be tightly held, and rhubarb stalks should be ruby red. If not, retailers tell farmers, consumers won’t buy them. Farmers used to be able to sell the products that were not good enough for the supermarket to processing factories but because today most factories are using systems rely increasingly on mechanization and they are becoming less flexible when it comes to shape and size. Because of this farmer have to increase the price of their products to be able to make up for the wasted products, passing the price increase to the customers. Farms are not the only place where perfectly good food is waste every