Nokona Research Paper

Decent Essays
In terms of its gloves, Nokona would have to adapt to local markets in limited way. This includes the color of the gloves as some cultures may be weary of certain colorings. The make and models of the gloves have the ability to be standardized as baseball tends to be a standardized game across various markets.
New Markets:
Countries, like Germany, have experienced a growth of baseball players in recent years. From the 1980’s to the 1990’s, baseball approximately grew from under 1,000 players to 20,000 (History of Baseball in Germany) . Previously, baseball’s failure to gain traction in various countries is attributed to a lack of structure. In the 1980’s, Germany structured its professional and non-professional baseball leagues under

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