Essay about Nokia

2270 Words Dec 5th, 2012 10 Pages
Nokia Introduction
Nokia is the world leader in mobility. They make a wide range of mobile devices, services and software that enable people to go beyond communications to navigation, music, video and more. Nokia is not only the world leader in mobile phones. They are also the world’s largest camera manufacturer and a leader in digital music.
Mobility has the power to help economies grow and societies develop. It is changing the world, in developed and developing countries alike. Their vision is to release this potential by extending mobile access and allowing people to do more on their mobile devices. Nokia is a truly global company, headquartered in Finland. They have sales in more than 150 countries.
Nokia has worked in partnership
…show more content…
Their buying is someway affected by the going on trend but in the boundary of their purchasing power. Their buying decision is influenced by the price , quality etc.
SENIOR CITIZENS- their buying decision is affected by the need of being connected with others. It is the need of their age. • AREA/LOCATION
METROPOLITAN CITIES-as life is very fast in metropolitan cities their buying decision is influenced by their high lifestyle, wealth, their status in the society and moreover the fashion or trend. In most cases they are least bother about the price for them fashion ,trend, quality comes first.
RURAL SECTOR- their buying decision is influenced by the income. Nokia offers product range of varying prices from low to high helps the consumer in their buying decision according to their purchasing power. Their buying decision is influenced by the price , affordability, ease of use, services providing good value etc.
URBAN SECTOR- their buying decision is influenced by the need of the hour, their purchasing power, available model. Their buying decision is influenced by the fashion, trend also as some of the population in urban sector is influenced by the fashion.

• MARKETING CONCEPT
Nokia is a consumer led company. There is a progressive and continuous increase in consumer involvement with technology and communications globally. People are broadening their modes of communication to include the web and, social

Related Documents