Nokia Swot Analysis

1963 Words 8 Pages
Introduction
Nokia is a Finnish multinational communications corporation. Nokia is not only the world’s leading mobile manufacturer but it is also Europe’s biggest brand and the world’s 5th biggest brand according to Business Week-Interbank Best Global Brands 2009’ report. Nokia is basically engaged in the manufacturing of mobile devices, network infrastructure, location-based technologies (LBS), and advanced technologies businesses worldwide. It is also engaged in connecting the internet and also communications industries. Nokia is known for manufacturing a wide range of mobile devices with services and software that enable people to an interactive experience for popular music, navigation, video, television, imaging, games, business mobility and more. Nokia
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What Nokia says about itself?
Nokia is the world’s largest provider of mobile devices. Nokia is a leader in equipment, services and solutions for network operators and a driving force in bringing mobility to businesses. Nokia is about heighten the communication ways and exploring to new ways to exchange more new information. In short, Nokia is about connecting to people. (McGraw-Hill, 2009)
The SWOT analysis of Nokia Corporation
The biggest advantage of Nokia is because Nokia is a strong reputation. According to official data of Nokia brand in many countries, there are many loyal customers of Nokia, and Nokia’s global market share is approaching 40 percent. Nevertheless, Nokia Corporation has the strong Research and Development centers in 16 countries and employs approximately 37020 personnel, nearly reach 30 percent of the total workforce of the Nokia Siemens. Nokia has 500 of researchers, engineers, and scientists and has sites in seven different countries. The Nokia-supplied network is the world’s first marketable Global System

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