SWOT Analysis Of Nokia

Improved Essays
In 2012, Nokia over 100 year – old communications and technology corporation was the world’s leading mobile handsets manufacturer, a position it had held since 1998. Yet, in September 2013, Microsoft purchased Nokia`s Device and Services business for Euros 5.4 billion. However, by mid 2000s, the industry was increasingly competitive form new competitors from Asia and South Korea Samsung manufacturer entered markets in Europe that Nokia had dominated. This competition shortened product life cycle from nine months to six months.
SWOT ANALYSIS OF NOKIA

The SWOT is meant to discuss e strengths, weaknesses, opportunities and threats in Nokia Industry which was once one of the leading mobile handset manufacturer in the Mobile Industry. Nokia
…show more content…
• User friendliness – Nokia is till to date remembered for its being a user friendly phone because it was the first mobile phone for many people. It was durable too.
• Strong financial support for R & D (1.4 billion USD) – Nokia invested a lot in Research and Development regularly to maintain its user base and keep them happy.
• Nokia’s largest network of selling and distribution – Nokia had an amazing distribution and reach across countries.
• Strong customer relationships. Every time consumers asked for new features Nokia factored them for instance plates that were factored in in Nokia 5110, released in 1998.
• Consumer product company- Nokia behaved like a consumer product company by introducing new models annually and encouraged users to customize their devices.
• Nokia’s wide range of products for all class. Nokia produced its own semiconductors in- house and designed its own radio chips. They also focused on mobile phones, consumer electronics and home appliances
 High Resale value compared to other competitors The phones provided by Nokia have a much higher re-sale value compared to other mobile phone
…show more content…
This was useful in regions with unreliable power
• User friendly. Nokia’s products were user friendly for instance a five –line LDC screen display 99 speed dial memory slot, a soft touch keypad, selectable ringtones that could be personalized and a retractable antenna.
• Nokia’s Global Expansion –This expansion was due to Nokia`s product innovation, flexibility and rapid responsiveness to market differences and meeting of consumer needs and demands
Weaknesses of Nokia
• The new E series was flop – Many of the new handsets of Nokia were a total flop and if it has to reenter the market, it will have to do so with some strong products in its portfolio.
• Lack of production capacity- This was one the major weakness. They gave the competitors a chance to outsource manufacturing of handsets
• Low voice quality
• Less stylish in low priced products. Some of Nokia’s product were not affordable for middle and lower class consumers
• The Finnish mobile company made comparatively lower profits due drop of sales that had resulted to rise of competition. By mid-2014 profits had declined by 7%
• Market skimming prices of high sets
Opportunities of

Related Documents

  • Great Essays

    In 1998 Telecommunication Industry was duopolistic. Manipulated by Eircell (now 02) and Esat Digifone (now Vodafone). Even though Eircell had more market share both the companies enjoyed benefits, profitability and growth in the market. • Eircell and Esat Digifone possessed no threat of new market entrant because: 1. There were regulations before December 1998.…

    • 1986 Words
    • 8 Pages
    Great Essays
  • Improved Essays

    Much like the success of the Walkman, the Nokia 1011 was put into mass production and took the market by storm. Since the phone become popular across the globe, this advancement in cellular technology would also cause cell service provides to increase their coverage by expanding their GSM network towers. So, not only did the Nokia 1011 change the standard for what society demanded from their phones, it also reshaped how the cellular service provides did business with the phone companies…

    • 555 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Andrew Carnegie used the vertical integration to make his profit. He was a manufacturer of irons, steel in the planet. Carnegie invested in other establishments, where as instead of obtaining other retailers, he clearly acquired purveyors. In return, Carnegie was exchanged with a reduced amount of steel. He had the advantage to make earnings.…

    • 322 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    A good day to ladies and gentlemen, it is great to see you all here, thank you for coming. First of all, I would like to ask all of you. What is the first thing come out from your mind when you heard about Nokia? I believe most of you will think about Nokia 3310, a mother of all phones. As we all know, it is one of Nokia’s most iconic device.…

    • 378 Words
    • 2 Pages
    Improved Essays
  • Superior Essays

    In the article “RIM Is Dead”, the author Henry Blodget brought the argument on the seemingly inevitable demise of RIM to surface. He is conviced this is because RIM lacks innovation, and relevancy in the smartphone market, which has effected the once leader of the market to the point they now face a threat of closure. The key concepts that the article revolves around are competition, revolution, consumer, and overall the market surrounding smart phones. A conceptual question that could be created by the reader as they analyze the passage is: “What changes need to be made to better RIM’s positioning in the smart phone market.” This being an analytical assessment, I will evaluate the concepts of innovation and business, while assessing the three…

    • 1239 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    The acronym SWOT analysis stands for Strength, weakness opportunities and threats. My personal SWOT analysis will provide me the opportunity to analyze my strengths, weaknesses, opportunities for growth and any potential threats that I may experience that can jeopardize my opportunities to grow. I will be taking a deeper look into the opportunities I can take to advance or enhance my strengths and overcome my weakness. This will provide me the opportunity to analyze what type of jobs and environments will assist me in maximizing my abilities so that i can have a positive impact on whatever organization I choose to serve.…

    • 1590 Words
    • 7 Pages
    Improved Essays
  • Superior Essays

    Apple While running Apple, Jobs started to have health problems. In the article, Life After Steve Jobs: However Will Apple Manage Without Him, Dempsey quotes the executive team of Apple, “It will be a big challenge – the company is already on one of the longest winning streaks in consumer electronics history, dating back to Jobs’s return in 1996” (2011). Jobs’ didn’t leave Apple when he was sick. He just reduced some of his duties so he could focus on his health. When he did this, he still had a lot of ideas to offer the company.…

    • 1387 Words
    • 6 Pages
    Superior Essays
  • Superior Essays

    The Market for mobile telephony has become an attractive one. Consumers have become very reliable on their devices that these products have become a “can’t do without.” With a competitive market companies such as Nokia, Samsung, Blackberry, and Apple have brought in countless new features to their products (Walker and Mullins). Examples such as the cellular…

    • 1282 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    1. Apple and Samsung, especially, using very various strategies of business and models within the marketplace. Apple launches few but products of highly expected expensive at the same time Samsung overwhelm the market with a huge collection of products. For understand strategy of Apple and the effects on the market place of mobile, it is paramount the whole strategies of business for every particular company are explained and implicit. Apple was very careful about the release of their products like mobile and tablet by originally admitting for cycles of high development cycles that develop expectation and demonstrated new innovations with every new release under Steve Jobs, Dr. Panos Mourdoukoutas, a Professor and Chair of the Department of…

    • 2273 Words
    • 10 Pages
    Improved Essays
  • Improved Essays

    Os Vs Android Essay

    • 1035 Words
    • 4 Pages

    Where things become more apparent is in their differences, Android is the true heir to the phone operating system throne. Many of the features introduced in later iterations of iOS, such as Low Power Mode, were created and implemented first in Android. What is one company who just sits on their hands and waits to see what happens to the company who is not afraid to try new things and truly innovate their…

    • 1035 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    AT & T Case Analysis

    • 1450 Words
    • 6 Pages

    AT&T Inc. is a multinational telecommunication company located in the United States of America. Notably, its headquarters are located at the Whitacre Tower in downtown Dallas in the Texas. It is important to note that AT&T has been cited as the second largest mobile phones provider. In addition, the company has emerged as the largest provider of fixed telephone services in the United States. Apart from the telephone services, the company is a major provider of broadband television subscription services.…

    • 1450 Words
    • 6 Pages
    Superior Essays
  • Great Essays

    Fall of BlackBerry (RIM) and its marketing 1 – Introduction: BlackBerry Smartphone maker (RIM) was once a pioneer of Smartphone market but it’s in a deep trouble. Innovation and technological advancement in every field of life and marketing is the main reason behind fall of BlackBerry Smartphone maker (RIM) (Titcomb, 2016). Mainly this coursework is covering the fall of Blackberry Smartphone maker (RIM).…

    • 1569 Words
    • 7 Pages
    Great Essays
  • Great Essays

    Apple Inc. 2015. Student’s Name Institutional Affiliation Introduction The formation of Apple Inc. can be dated back to 1976. The founder; Steven Jobs and Steven Wozniak came up with the first computer called Apple I. Apple II was then introduced in 1978.The introduction of Apple II set the pace in the industry since it had a setting for color display.…

    • 2327 Words
    • 10 Pages
    Great Essays
  • Decent Essays

    Netgear Case Study

    • 860 Words
    • 4 Pages

    Netgear All the products manufactured and sold under the name of Netgear are considered to be one of the best options when it comes to high-performance and innovative technology. The producers invest time and money in making smart networking devices without buffering. The Netgear brand offers to its clients products that are meant to improve their lives and offer superior wireless internet connection, speed and streaming. Moreover, the company is dedicated in constantly developing new products that are capable to improve the online experience for all users.…

    • 860 Words
    • 4 Pages
    Decent Essays
  • Great Essays

    Change Model Essay

    • 1595 Words
    • 7 Pages

    Although Nokia sold around 8 million units, the user experience was only considered average. The interface was considered as boring,laggy and outdated as compared to Apple iOS. With Apple and iOS introducing consumers on interesting and new applications and smooth interface, Nokia and Symbian offers outdated and limited range of applications, with delays and hanging in the interface, a common situation for Symbian operating system. Surfing the web on Symbian browser left a lot to be desired as well, considered too laggy and…

    • 1595 Words
    • 7 Pages
    Great Essays