Nokia Case Analysis

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Introduction

Nokia is a Finnish multinational communications and information technology company. It is a leader in the fields of network infrastructure, location-based technologies and advanced technologies. Headquartered in Espoo, Finland, and with operations around the world, Nokia invests in the technologies of the future. Nokia is a public limited-liability company listed on the Helsinki Stock Exchange and New York Stock Exchange. It is the world's 274th-largest company measured by 2013 revenues according to the Fortune Global 500.

Today, Nokia have three strong businesses: Nokia Networks, our network infrastructure business; HERE, our location intelligence business; and Nokia Technologies, which is focused on technology development and
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Connecting people, again, need to be perceived as something very basic at the moment. Smartphone would do more than that, and because of not being able to satisfy customers with the competitive market; Nokia has continued to decline and drop in the industry. Therefore, the mission statement is suggested to change to “to build the highest quality mobile phone that would satisfy the needs of communication and entertainment of billions of people.” This would allow Nokia to strategically re-position itself by launch out a new smartphone in the competitive market, to let them know that Nokia can do more than just connecting …show more content…
This is because it would define what customers the organization focus on, the types of product that organization would provide and the service that should be coming along with. There are mainly three main generic types of business level strategy, including (i) Cost Focus, including the focus on cost minimization and reaching low-end customers, (ii) quality focus, including reaching high-end customers and attempt to produce the high quality products, (iii) Niche Focus, including target niche markets and satisfy certain customer’s needs (Ireland, Hoskisson and Hitt,

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