Noir Case Study Essay example

19806 Words Jun 6th, 2015 80 Pages
Silence Speaks Louder than Words:
How to Communicate about CSR Engagement
Effectively

A Case Study of Noir

Authors:

Lea Tae-Mee Søndergaard Nielsen (282853)
Gro Anna Haldrup Skovbjerg (282834)

Supervisor: Michael Hübertz
Characters: 98.895
Date:

May 5th 2010

BA in Marketing and Management Communication
Aarhus School of Business

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Executive Summary
This thesis seeks to shed light on the challenges companies face when attempting to promote their CSR endeavours and suggests how they can communicate a credible CSR message in order to overcome consumer scepticism.
As companies to a greater extend are held
…show more content…
By following Noir’s example and relying on corporate communication, WOM, and publicity, companies can overcome scepticism and convey effective, credible CSR messages.
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TABLE OF CONTENTS INTRODUCTION (GRO & LEA) .........................................................................5

PROBLEM STATEMENT (GRO & LEA) ..............................................................6

METHOD (GRO & LEA).....................................................................................6

THEORY AND STRUCTURE (GRO & LEA) ........................................................ 7

THE
THEORETICAL
PART .................................................................................................................................................................. 7

THE
ANALYTICAL
PART .................................................................................................................................................................... 8

DISCUSSION.......................................................................................................................................................................................... 9

DELIMITATIONS (GRO & LEA) ........................................................................9

THREE DIFFERENT APPROACHES TO CSR (LEA)

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