Noel Sturgeon Children's Environmentalist Popular Culture Analysis

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An item incomparable to any others. The webster dictionary affirms this as the definition of unique. Finding uniqueness has become arduous. Yet, on occasion there comes a truly unique item that fractures the normal. Noel Sturgeon, a professor of women's studies and American studies at Washington State University, describes in her article “The Power Is Yours, Planeteers!”: Race, Gender, and Sexuality in Children’s Environmentalist Popular Culture how society has a formulaic style that must be followed for something to become mainstream. The Harry Potter franchise shatters this formulaic style as evidenced in Elizabeth Teare’s essay Harry Potter and the Technology of Magic. Every individual in a society strives to achieve a sense of normalcy …show more content…
Therefore the commodity culture has not remained in one area and has begun spreading worldwide. This forces many cultures to adopt the philosophy of a commodity culture. “Rather, these U.S.-inflected children’s cultural forms are sold and consumed around the world;” (Sturgeon 577). Sturgeon expresses her eyewitness accounts of how the U.S. commodity culture has taken to spreading worldwide as corporate forces begin expanding their corporations. “Books have lost children’s attention, and therefore market share, to other media that present narrative fantasies: movies, video, and video games” (Teare 551). Teare speaks of how over the years of advancing technology the youth have become less inclined to read stories as they would prefer to capitulate to commodity culture that provides them with different forms of entertainment. However, the Harry Potter stories reverse this effect. “Account after account in the press features a parent describing the change in her child (most often it is a mother and son), who has learned to love reading by reading these books:...” (Teare 551). The Harry Potter series opposes the belief that children prefer different forms of commodities rather than reading. The Harry Potter series pulls children back into a nonconforming culture so that they may break free of the oppressive culture they are surrounded

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