If you want customers to find your business online you want to be ranked on the first page of the search engine results when they do a search for your services or products. With all the millions of other web sites and competing firms out there this may seem like an insurmountable task. And it may be. But my guess is, that for most of you it is not only possible, but perhaps even relatively easy.
This is especially true for small and medium sized firms serving a local area, such as the Minneapolis, Cleveland or Memphis.
But it takes an understanding of both "on page" and "off page" factors.
By on page factors I am referring to your actual domain name and web or blog site, including the invisible meta tags that are associated with it and …show more content…
There is a lot you can do to stimulate and create these back links yourself, but that isn 't the focus of this article.
In a recent article I discussed how powerful the URL of your domain name is. If you choose your URL with your desired keywords in it, you will benefit significantly in terms of search engine attention. This is such a powerful feature, I suggested that you may want to consider acquiring multiple domain names based on the major keywords relevant to your business.
No matter what you choose to do in terms of your domain name, the next most important single step you can take is to pay close attention to your Title …show more content…
The water heater page should have a Title Tag that includes the keyword "Water Heater" perhaps a bit more expansively expressed as, "Minneapolis ' Best Resource for Hot Water Heaters, and Water Heater Replacement."
This longer version includes both the singular and plural forms, the city name and the idea of water heater replacement. The plural and singular are less important, but the town and the addition of "hot" and "replacement" greatly enhances the value of this title tag.
Someone searching for "hot" water heater is more likely to be offered this page higher than a competitors who only has "water heater" in their title tags. Same too, for someone searching for "water heater replacement."
The ultimate secret to success is to do a good job with your keyword research. A proper set of title tags on your various pages can transform the amount of traffic and business your web site generates for you. Without good title tags you will get almost no traffic. In contrast a good set of title tags can sometimes be enough in their own right to get your both traffic and assuming your page content is sound, new customers and
This is especially true for small and medium sized firms serving a local area, such as the Minneapolis, Cleveland or Memphis.
But it takes an understanding of both "on page" and "off page" factors.
By on page factors I am referring to your actual domain name and web or blog site, including the invisible meta tags that are associated with it and …show more content…
There is a lot you can do to stimulate and create these back links yourself, but that isn 't the focus of this article.
In a recent article I discussed how powerful the URL of your domain name is. If you choose your URL with your desired keywords in it, you will benefit significantly in terms of search engine attention. This is such a powerful feature, I suggested that you may want to consider acquiring multiple domain names based on the major keywords relevant to your business.
No matter what you choose to do in terms of your domain name, the next most important single step you can take is to pay close attention to your Title …show more content…
The water heater page should have a Title Tag that includes the keyword "Water Heater" perhaps a bit more expansively expressed as, "Minneapolis ' Best Resource for Hot Water Heaters, and Water Heater Replacement."
This longer version includes both the singular and plural forms, the city name and the idea of water heater replacement. The plural and singular are less important, but the town and the addition of "hot" and "replacement" greatly enhances the value of this title tag.
Someone searching for "hot" water heater is more likely to be offered this page higher than a competitors who only has "water heater" in their title tags. Same too, for someone searching for "water heater replacement."
The ultimate secret to success is to do a good job with your keyword research. A proper set of title tags on your various pages can transform the amount of traffic and business your web site generates for you. Without good title tags you will get almost no traffic. In contrast a good set of title tags can sometimes be enough in their own right to get your both traffic and assuming your page content is sound, new customers and