Also, the product is not very complex, requires no special installation nor does it have any complex ways in which to be used. When it comes to selling the product, the only special training needed is that the seller should be very knowledgeable about the product and able to tell consumers everything about the product as well as answer any questions. Entering a new market where many do not know the specifics regarding the product, it is very important that the sales people selling the jacket are able to provide customers with the knowledge they need, including any specs, technology, or ensuring consumers are aware of the guaranteed lifetime warranty. The lifetime warranty protects your jacket from any malfunctions with the zipper, buttons etc.
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For now, we will aim to price the jackets at around $570 $600 CAD. However, when it comes to the flexibility of the price, the price of the jackets is not very flexible due to the high costs since all production takes place domestically in Canada. Setting the product at a high price limits the market of possible consumers which the marketing plan will be targeted to.
Promotional Strategy
Two advertising materials which we will use are billboards and online advertisements. Billboards will be put up by the roads near retail outlets which will be carrying the Canada Goose line. Due to the very busy roads in China, many people
passing by will see the billboards and be acknowledged of the new Canada Goose line in China. Online advertisements will be made to go on popular websites among the Chinese. This includes sites such as wechat, alibaba.com, aliexpress.com etc. A high percentage of the population has access to the internet so internet advertisements will be effective and also relatively low cost. Since the product will also be sold on Tmall.hk people who are online may see the advertisements and be redirected to check out the website. A sample of the design for advertisements is …show more content…
They are currently the eighth most visited site in all of China and the number one most visited B2C site in the country. Tmall.com has established themselves as a destination for quality, brandname goods and a place where international businesses can easily cater to the increasingly sophisticated Chinese consumers. Since the tmall store will be operated domestically in Canada, we will be using the Tmall Global channel (Tmall.hk). The Tmall Global channel allows your business to run locally and fulfill orders internationally. To become an approved Tmall supplier, you need to first complete an entry prep which includes preparing documents, dealing with third party service providers, creating a logistics plan etc. Then you sign a Tmall.com/Alipay agreement where you then open a compatible Alipay bank account. Next is store development where all aspects of the store including building the store page, product detail pages, customer services team etc. After that is prelaunch where opening and promotion plans are developed and then finally the store is launched and
For now, we will aim to price the jackets at around $570 $600 CAD. However, when it comes to the flexibility of the price, the price of the jackets is not very flexible due to the high costs since all production takes place domestically in Canada. Setting the product at a high price limits the market of possible consumers which the marketing plan will be targeted to.
Promotional Strategy
Two advertising materials which we will use are billboards and online advertisements. Billboards will be put up by the roads near retail outlets which will be carrying the Canada Goose line. Due to the very busy roads in China, many people
passing by will see the billboards and be acknowledged of the new Canada Goose line in China. Online advertisements will be made to go on popular websites among the Chinese. This includes sites such as wechat, alibaba.com, aliexpress.com etc. A high percentage of the population has access to the internet so internet advertisements will be effective and also relatively low cost. Since the product will also be sold on Tmall.hk people who are online may see the advertisements and be redirected to check out the website. A sample of the design for advertisements is …show more content…
They are currently the eighth most visited site in all of China and the number one most visited B2C site in the country. Tmall.com has established themselves as a destination for quality, brandname goods and a place where international businesses can easily cater to the increasingly sophisticated Chinese consumers. Since the tmall store will be operated domestically in Canada, we will be using the Tmall Global channel (Tmall.hk). The Tmall Global channel allows your business to run locally and fulfill orders internationally. To become an approved Tmall supplier, you need to first complete an entry prep which includes preparing documents, dealing with third party service providers, creating a logistics plan etc. Then you sign a Tmall.com/Alipay agreement where you then open a compatible Alipay bank account. Next is store development where all aspects of the store including building the store page, product detail pages, customer services team etc. After that is prelaunch where opening and promotion plans are developed and then finally the store is launched and