By appealing to the readers emotions, this allows Burke a platform to argue his position. Since his audience is logically thinking businessmen, Burke must appeal to their emotion before he begins his argument; this gives him a better chance of conveying his point. Burke uses the narrative to paint the picture into his audience's mind to go back to that day and to imagine and re-live what was once something they experienced. This makes the audiences appreciate what the first responders and firefighters voluntarily accomplished that day. So when he states his claim they realize that it was wrong that the families and firefighters were not invited to ground zero. Burke did this so that the audience would apprehend and realize that it was unacceptable that they were not invited. As Burke says “In our darkest hour,” (1) by saying this Burke is illustrating that nothing else in history has ever been darker. As he writes this as his opening sentence the readers and audience are remembering that saying and how dark that day
By appealing to the readers emotions, this allows Burke a platform to argue his position. Since his audience is logically thinking businessmen, Burke must appeal to their emotion before he begins his argument; this gives him a better chance of conveying his point. Burke uses the narrative to paint the picture into his audience's mind to go back to that day and to imagine and re-live what was once something they experienced. This makes the audiences appreciate what the first responders and firefighters voluntarily accomplished that day. So when he states his claim they realize that it was wrong that the families and firefighters were not invited to ground zero. Burke did this so that the audience would apprehend and realize that it was unacceptable that they were not invited. As Burke says “In our darkest hour,” (1) by saying this Burke is illustrating that nothing else in history has ever been darker. As he writes this as his opening sentence the readers and audience are remembering that saying and how dark that day