Nissan Motors Ltd: Case Study: Nissan Motors

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Nissan Motors Ltd is Japan’s second largest automotive company. It is headquartered in Yokahama, Japan. Since 1999, it has been part of the Renault-Nissan Alliance, a partnership between Nissan and French automaker, Renault. As of 2013, Renault holds a 43.3% voting stake in Nissan, while Nissan holds a 15% non-voting stake in Renault. Nissan Ltd has over 244,500 employees globally. The company sold almost 5.2 million vehicles and generated 10.5 trillion Yen (USD 105 billion) in fiscal 2013. In that same year, 2013, Nissan was the sixth largest automaker in the world, behind Toyota, General Motors, Volkswagon Group, Hyundai Motor Group and Ford. Carlos Ghosn serves as CEO of both companies. Taken together, the Nissan-Renault Alliance would be …show more content…
Nissan named the Qashqai after the Qashqai, a semi-nomadic tribe living in the mountainous south-western area of Iran. For this first generation car, the Qashqai sold under the name Nissan Dualis in Japan and Australia. Nissan Qashqai is a compact crossover. It is one of the first crossover models on the market, combining characteristics from both the SUV and the hatchback. The Qashqai maintains Nissans position as one of the leading manufacturers in this side of the market. Now in its second generation, released in 2014, it is just called the Nissan Qashqai. Nissan regards the Qashqai as a direct rival to such cars as the Toyota RAV4, the Honda CR-V, the Peugeot 3008, the Kia Sportage and the Mazda CX-5. These cars have actually helped in improving the Qashqai, as they force Nissan to constantly improve their design and to keep pushing the company forward. The Nissan Qashqai fits into the majority of the 10 key aspects of “The Brand Report Card”, by Keller. The main ones being “the brand always delivers benefits customers truly desire”, “the brand managers fully understand what the brand means to the customers”, and “the brand’s pricing is properly aligned to customers value perceptions” as well as the other seven aspects of Keller’s “Brand Report …show more content…
This view can be directly seen on the driver’s 5.8” touch screen. This makes such things as reversing and parallel parking so much easier and stress free. Four cameras are discretely positioned around the car and they give the driver a choice of multiple viewpoints during parking. They are situated above the car, at both sides and at the rear of the car. This all contributes to give the driver everything they for the perfect parking moment.

Tire Pressure Monitoring System and Electronic Stability:
The Tire Pressure Monitoring System (TPMS) warns the driver if their tyre pressure is low. Keeping tyre pressure at the right level keeps the fuel consumption down , in addition to creating a safer drive in general. The 9th generation Electronic Stability Program (ESP) controls break pressure in individual wheels and reduces engine torque, which maximises traction and helps stabilise the vehicles direction if the driver accidently goes over the tyres’ adhesion limits.

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