Nissan Cogent Case Study Essay example

2074 Words Dec 8th, 2012 9 Pages
SUPPLY CHAIN MANAGEMENT

NISSAN COGENT CASE STUDY

CONTENTS Page number

1. AIM 3

2. INTRODUCTION 3 3.1. Supply Chain

3. NISSAN-An Overview 4 4.2. Mission 4 4.3. SWOT analysis. 4

4. Evolution of COGENT 5 5. COMPARATIVE CASE STUDY 7-8 6.4. Toyota 7 6.5. Nissan 8 6.6. Honda 8

6. CONCLUSION 9 7. KEY LEARNING OUTCOMES 9 8. REFERENCES
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Better understanding and breaking down barriers with each other was vital for both suppliers and Nissan itself. Since 80% of Cost, Quality and performance of any organisation in determined at the development phase, Nissan aimed at bringing design and development activities of suppliers in close alignment with that of Nissan itself. Hence supplier development teams and activities were formed. NX96 concentrated on improving Q,C,D,D,M where targets were set for improvement. But here suppliers were not able to measure their improvement and this affected their overall results. Later NEXT21, Nissan’s euro excellence for the 21st century, was formed which saw a shifting the priorities towards developing suppliers to world class quality levels. For suppliers, main change from NX96 to NEXT21 was the approach to design and development. But still Nissan ranked below their competitors in survey of people’s perceptions to what World Class Quality refers to. As a result, in co-operation with Cranfield University and 89 of its supplier circles, Nissan started Co-development Regeneration Tool with the name COGENT, meaning “drive forward together” in Latin. Since70% of the products of Nissan was manufactured by suppliers; co-development had a vital role in achieving the targets benefitting mutually over long term. (Southey.P 2011). Managing Director
Technical

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