Nishat Mills Case Study

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Abstract: Nishat Mills Limited (NML) is one of the largest textile multifaceted unit of Pakistan that is involved in the business of textile manufacturing and of spinning, combing, weaving, bleaching, dyeing, printing, stitching, buying, selling and otherwise dealing in yarn, linen, cloth and other goods and fabrics made from raw cotton, synthetic fiber and cloth, and to generate, accumulate, distribute and supply electricity.
The market for clothing, home textile and accessories has always been vast and full to the brim with potential. More and more people are jumping on to the bandwagon and coming up with their own brands of fabric & apparel with tall claims of high quality and uniqueness. In the midst of so much competition, Nishat Mills …show more content…
The intention of this case analysis to discourse the Strategic Management business of Nishat Mills through strategic analysis. This study aims to contribute in the body of knowledge especially in textile.

The Inference of this exploratory study is to let slip the intact potentials in textile sector for the competitor’s edge points.

Key Words: Pakistan textile manufacturing, Strategic Analysis; PEST (Political, Economic, Social and Technological); SWOT (Strengths, Weaknesses, Opportunities and Threats), BCG Matrix, Value Chain …show more content…
NML understand this vital point and recognized its importance of information technology in business field fully utilized this opportunity and launched a website to get valuable feedback and suggestion for continuous improvement.

2.2 Nishat Mills Limited‘s Generic Strategy:
Courtesy the pragmatic action research program and built-in system of continuous innovation through the experiences, Nishat managed to appear a hallmark for all the Textile industry.
The generic strategy of Nishat Mills Limited is an amalgamation of differentiation & focused differentiation which makes Nishat a market leader providing the textile services with the brand loyalty for clients.

3. Strategic Issues
3.1 Related and Unrelated

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