Nintendo Life Cycle

1102 Words 5 Pages
1) INDIVIDUALLY choose any successful sport product (goods, events, training, information)
I chose to discuss about Nintendo's DS handheld gaming device.
2) Provide a brief history of the product (discussing its product life cycle)
Introduction stage
Nintendo Ds was originally called “playing cards” when it was founded in the 1890’s. It was one of the pioneer video consoles in the early 1980’s. Nintendo became extremely popular once it introduced the ultimate famous game, Mario Boys. Nintendo had came out with “ The Gameboy ”( which was a huge success) before the Nintendo DS. Therefore, starting out, Nintendo already had a market of consumers who wanted to get the upgrade from their original Gameboy thus, using the skimming price strategy
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I myself was someone who droped my Nintendo Ds and went straight to buy a Wii console when it came out.
The Decline Stage
Unfortunately the Nintendo DS has been in the decline stage since 2013. Although they have not sold their licences or drop the product, they have put a discount on all of their gaming consoles including the Nintendo DS therefore, for the very few people who would buy a Nintendo DS can get it for a cheaper price in comparison to what it was in 2013.
According to, Nintendo DS use to be around $360 and now sells for only $99. This is a huge example of a company using a discount trying to make the most of a product during its decline stage.
3) How is the good marketed? Has it been modified or
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Afterwhich, the same cycle starting again and more competition started appearing. Afterwards, Nintendo was very serious about creating a smartphone, which was before the Iphone era. The idea was to merge a typical Gameboy or DS console with a smartphone. Many say their smartphone would of been a game changer however, for some reason, the project was announced but never started on. In addition, proof that the Nintendo DS was so popular, once debuted, it sold over 125 million units, which is way more units sold then the Iphone when it was first released. DS’s bestselling games were Nintendogs, Mario Kart DS, New Super Mario Bros, Brain Age, Pokémon Diamond and Pearl, and Advance Wars: Dual Strike. Although sales in Nintendo's DS has died down, by June ,30, 2011 it had sold over 147.86 million units which made it the best selling handheld gaming device. It still holds it’s title yet till this day because of the fact that no one plays or makes handheld gaming devices anymore with the creations of smartphones and more tv gaming devices. As for the company, although sales in their consoles are not high, most of the company’s revenue comes from the creation of their game, Mario Kart as it is still played by many on other gaming consoles like Playstation and

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