Evaluating Mission Statements Is the mission statement focused on satisfying customer needs rather than on the product? Home Depot 's mission statement focuses on the customer 's needs instead of on the product(s). It does this by mentioning that it strives to provide a high level of service while providing a wide selection of products along with competitive prices. All these things are in the interest of the customer. It goes further to mention giving respect to all, which one would assume includes the customer as well as their employees, vendors, suppliers, partners, etc. “Because some mission statements lack customer perspective, most customers do not even know whether the firm has a statement or not” (Bart & Baetz,
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Low prices are the low hanging fruit so to speak and any company can provide that assuming they have access to the same products. Where each company will have to differentiate itself is in the "extra" aspects of doing business. Customer service, the way they treat their customer, the ease of doing business with the company, in the case of a retailer how clean is the store, how well organized is the stock. Even well-chosen locations can mean a lot in a competitive environment. That said Home Depot 's mission statement show a desire to provide their customers value. To some degree Nike 's mission statement does fit the current market environment. It does this by saying that the company is striving towards innovation. Innovation is a major selling point in today 's market. That said companies must strive to provide more than just the right product or best product, they must strive to provide value and to serve their customers and Nike 's mission statement falls short in both these aspects. This is why I say that to some degree it fits the current market environment but not fully.
Is the mission statement based on the company’s core …show more content…
The mission statement is not short or memorable, and not very specific but I would say that is sharply focused on providing good service and value. There isn 't a specific thing a customer can expect to gain from reading the statement and it 's too long to be memorable. Nike 's mission statement isn 't very specific. Exactly how it intends to motive and inspire is not clear nor is it clear in what way Nike intends to do these things. Nike 's mission statement is short and memorable, if not catchy. By virtue of its length and the emotion it conveys it is both these things. The statement is not sharply focused however mainly because it is too vague. A mission statement should let the reader know what products and/or services the company produces and it should also let the reader know how and why it is unique and different from others in the same market (Abraham, 2012).
Is the mission statement clear and easily understood? The statement is easily understood. What can easily be determined by reading the statement is that Home Depot intends to provide service with a smile so to speak. In other words, they intend to make the shopping experience pleasant for the customer and give him/her value for the time and money
Low prices are the low hanging fruit so to speak and any company can provide that assuming they have access to the same products. Where each company will have to differentiate itself is in the "extra" aspects of doing business. Customer service, the way they treat their customer, the ease of doing business with the company, in the case of a retailer how clean is the store, how well organized is the stock. Even well-chosen locations can mean a lot in a competitive environment. That said Home Depot 's mission statement show a desire to provide their customers value. To some degree Nike 's mission statement does fit the current market environment. It does this by saying that the company is striving towards innovation. Innovation is a major selling point in today 's market. That said companies must strive to provide more than just the right product or best product, they must strive to provide value and to serve their customers and Nike 's mission statement falls short in both these aspects. This is why I say that to some degree it fits the current market environment but not fully.
Is the mission statement based on the company’s core …show more content…
The mission statement is not short or memorable, and not very specific but I would say that is sharply focused on providing good service and value. There isn 't a specific thing a customer can expect to gain from reading the statement and it 's too long to be memorable. Nike 's mission statement isn 't very specific. Exactly how it intends to motive and inspire is not clear nor is it clear in what way Nike intends to do these things. Nike 's mission statement is short and memorable, if not catchy. By virtue of its length and the emotion it conveys it is both these things. The statement is not sharply focused however mainly because it is too vague. A mission statement should let the reader know what products and/or services the company produces and it should also let the reader know how and why it is unique and different from others in the same market (Abraham, 2012).
Is the mission statement clear and easily understood? The statement is easily understood. What can easily be determined by reading the statement is that Home Depot intends to provide service with a smile so to speak. In other words, they intend to make the shopping experience pleasant for the customer and give him/her value for the time and money