NIKE is a global company, headquartered in Beaverton, Oregon, involved in as the world’s leading designer, marketer and distributor of athletic footwear, apparel, equipment and accessories for a variety of sports and fitness activities. NIKE sells its products under its own brand, as well as, Air Jordan, Nike Blazers, Nike+ Air, Force 1, Nike Dunk, Air Max ,Nike Skateboarding, and subsidiaries including Brand Jordan, Hurley International and Converse. Starting the way from the mission statement “If you have a body, you are an athlete, the company’s main objectives to minimize environmental footprint, transform manufacturing and unleash human potential.
External Environment Analysis
External environments are the events that occur outside …show more content…
Then we analyze the results and if we are able, use that knowledge to make really unbelievable product. Even we are able to very accurately control the temperature and humidity in the environmental chambers to determine how product will perform in an environment like Brazil, where there are extreme temperatures and humidity. They can accurately replicate weather from anywhere on the planet and make sure the product is going to work in those environments”. Furthermore, Nike try to reduce the impact of environmental and carbon footprint of their products by using environmentally friendly and low carbon materials such as recycled polyester, certified leather and so …show more content…
There are different types of diversification. Accordingly, NIKE INC implements related-constrained diversification, because all the businesses it operates share a significant number of inputs, distribution channels, production technologies, similar customers and so forth and less than 70% of a firm’s revenue comes from a single-product lines- $18.3 billion revenues, 59.7% of the total, from the footwear segment and 40.3% from minor segments respectively.
By acquiring one of the industry’s hottest brands Hurley, Nike Inc. could break into the expanding market for surf, skate and snowboard clothes by means of diversification of their product categories. Manager of Hurley decided to sell the company to the sneaker giant NIKE, because NIKE could help the company to build the brand and expand internationally.
Moreover, in 2003, the Company purchased Converse Inc., headquartered in North Andover, Massachusetts, which designs and distributes athletic and casual footwear, apparel, and accessories under the Converse, Chuck Taylor, All Star, One Star brand names. The company is famous for its retro-style shoes, which have gained popularity among younger customers. “Converse's athletic shoe will be the first to be marketed by Nike without bearing the Nike
External Environment Analysis
External environments are the events that occur outside …show more content…
Then we analyze the results and if we are able, use that knowledge to make really unbelievable product. Even we are able to very accurately control the temperature and humidity in the environmental chambers to determine how product will perform in an environment like Brazil, where there are extreme temperatures and humidity. They can accurately replicate weather from anywhere on the planet and make sure the product is going to work in those environments”. Furthermore, Nike try to reduce the impact of environmental and carbon footprint of their products by using environmentally friendly and low carbon materials such as recycled polyester, certified leather and so …show more content…
There are different types of diversification. Accordingly, NIKE INC implements related-constrained diversification, because all the businesses it operates share a significant number of inputs, distribution channels, production technologies, similar customers and so forth and less than 70% of a firm’s revenue comes from a single-product lines- $18.3 billion revenues, 59.7% of the total, from the footwear segment and 40.3% from minor segments respectively.
By acquiring one of the industry’s hottest brands Hurley, Nike Inc. could break into the expanding market for surf, skate and snowboard clothes by means of diversification of their product categories. Manager of Hurley decided to sell the company to the sneaker giant NIKE, because NIKE could help the company to build the brand and expand internationally.
Moreover, in 2003, the Company purchased Converse Inc., headquartered in North Andover, Massachusetts, which designs and distributes athletic and casual footwear, apparel, and accessories under the Converse, Chuck Taylor, All Star, One Star brand names. The company is famous for its retro-style shoes, which have gained popularity among younger customers. “Converse's athletic shoe will be the first to be marketed by Nike without bearing the Nike