Nike uses data and information technology such as the internet to maximize sales globally in the athletic footwear market. Nike was the pioneer in E-business, becoming the first company in the market to invest in online trading, giving it a definite advantage over competitors such as Adidas. Nike could benefit greatly by investing in advertising and online retail strategies in developing countries like Russia, Indonesia, and Brazil. Information technology, or IT, “relates to processes and applications that create new methods to solve problems, perform tasks, and manage communications,” (Ferrell and Hirt 75). Examples of information technology range from internet, extranet, intranet, data, etc. Nike collects data from sales all over the
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Based off of Nike’s sales data, it does more than 47% of its business in North America. By compiling sales information in this way, Nike is turning simple sales data into information,, “information includes meaningful and useful interpretation of data and knowledge that can be used in making decisions,” (Ferrell and Hirt 77). Information is a critical part of Nike’s business plan, without information Nike would be totally uninformed of the happenings of the company and would then make poor business decisions. In order to manage all of this information, Nike has devoted entire departments to management information systems, “used for organizing and transmitting data into information that can be used for decision making,” (Ferrell and Hirt 77). Nike uses i2 Technologies forecasting software to manage its supply chain between supplier, manufacturer, …show more content…
It created backlogs and altered fundamental business operations to the point it caused a public relation nightmare for the company and created a mini financial crisis back in the earlier 2000’s. Nike could also advertise on more big name websites other than FogDog, which would drastically increase the internet advertising Nike could produce for itself. Lastly, Nike could focus more attention on Europe and Asia and less on North America. Nike has already established itself as the dominant athletic footwear company in North America, but it seems sales are lacking elsewhere in the world. By creating a larger consumer base in other parts of the world Nike could dramatically increase profits and continue to grow as the world’s leading athletic supply company. One way Nike could act on these opportunities is by increasing internet advertising in Europe and Asia while promoting online trading in those countries. Online trading provides easy access to consumers who receive quick service and a wider selection than simply going to a store, while also providing more competitive prices. “Much of the world growth in internet use is coming from countries such as China, India, Brazil, Russia, and Indonesia,” (Ferrell and Hirt 80). So why not become the first
Based off of Nike’s sales data, it does more than 47% of its business in North America. By compiling sales information in this way, Nike is turning simple sales data into information,, “information includes meaningful and useful interpretation of data and knowledge that can be used in making decisions,” (Ferrell and Hirt 77). Information is a critical part of Nike’s business plan, without information Nike would be totally uninformed of the happenings of the company and would then make poor business decisions. In order to manage all of this information, Nike has devoted entire departments to management information systems, “used for organizing and transmitting data into information that can be used for decision making,” (Ferrell and Hirt 77). Nike uses i2 Technologies forecasting software to manage its supply chain between supplier, manufacturer, …show more content…
It created backlogs and altered fundamental business operations to the point it caused a public relation nightmare for the company and created a mini financial crisis back in the earlier 2000’s. Nike could also advertise on more big name websites other than FogDog, which would drastically increase the internet advertising Nike could produce for itself. Lastly, Nike could focus more attention on Europe and Asia and less on North America. Nike has already established itself as the dominant athletic footwear company in North America, but it seems sales are lacking elsewhere in the world. By creating a larger consumer base in other parts of the world Nike could dramatically increase profits and continue to grow as the world’s leading athletic supply company. One way Nike could act on these opportunities is by increasing internet advertising in Europe and Asia while promoting online trading in those countries. Online trading provides easy access to consumers who receive quick service and a wider selection than simply going to a store, while also providing more competitive prices. “Much of the world growth in internet use is coming from countries such as China, India, Brazil, Russia, and Indonesia,” (Ferrell and Hirt 80). So why not become the first