Nike has evolved from being a sportswear brand to an all-inclusive company, including marketing as one of their revenue streams. With campaigns, like “Just Do It,” Nike challenges the consumer to reach new heights by persuading them to do better. Nike’s campaigns are motivational, while continuing to promote the brand’s product. The multimedia giant stirred the market again by introducing its “Snow Day,” advertisement: a two-minute video showcasing Nike’s newest winter products that can withstand the frigid weather. In addition to Nike’s “Snow Day” advertisement, the “Find Your Greatness” campaign is just as influential. The commercial features an obese jogger pushing past his limits in attempt to “find his greatness.” Large corporations, such
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The advertisement depicts an overweight teenager slowly jogging on a countryside road. You can hear his footsteps as he progresses down the road, and the deep breaths as result of his strenuous efforts. As the jogger comes into the picture, the narrator begins to detail what greatness is. The narrator emphasizes people should not strive to follow others definition of greatness to become great. Instead, they should create their greatness by forming their own path. Moreover, in forming their own path, people should work toward their goals of pursuing greatness. As stated in the commercial, “Greatness is not some rare DNA strand.” There is not one system, or one path that leads to greatness. Nike’s advertisement urges its viewers to reach new heights in order to achieve greatness in their lives. Finally, what is significant about the “Find Your Greatness” advertisement is the fact that Nike did not place their product in the spotlight. Instead, they focused on delivering an influential message that promoted the importance of individuality and effort. The main point of this commercial was to send a powerful message to inspire anyone who wants to achieve their own moment of greatness in sport. However, like every other large corporation, Nike tries using the technique of self-motivation to make certain audiences believe in what they are trying to do, hence sell off their brand as a lifestyle, rather than a clothing company. This ad encourages many people to buy Nike if they ever want to be considered
The advertisement depicts an overweight teenager slowly jogging on a countryside road. You can hear his footsteps as he progresses down the road, and the deep breaths as result of his strenuous efforts. As the jogger comes into the picture, the narrator begins to detail what greatness is. The narrator emphasizes people should not strive to follow others definition of greatness to become great. Instead, they should create their greatness by forming their own path. Moreover, in forming their own path, people should work toward their goals of pursuing greatness. As stated in the commercial, “Greatness is not some rare DNA strand.” There is not one system, or one path that leads to greatness. Nike’s advertisement urges its viewers to reach new heights in order to achieve greatness in their lives. Finally, what is significant about the “Find Your Greatness” advertisement is the fact that Nike did not place their product in the spotlight. Instead, they focused on delivering an influential message that promoted the importance of individuality and effort. The main point of this commercial was to send a powerful message to inspire anyone who wants to achieve their own moment of greatness in sport. However, like every other large corporation, Nike tries using the technique of self-motivation to make certain audiences believe in what they are trying to do, hence sell off their brand as a lifestyle, rather than a clothing company. This ad encourages many people to buy Nike if they ever want to be considered