Over the years, the company Nike has stormed the market with all sorts of outstanding products that have changed the lives of millions as we know it. Our company 's mission statement is to strive to bring inspiration and innovation to every athlete in the world. We have done just that for almost every athlete all over. Though almost every athlete’s needs are met through our products, we have not yet come up with a product that will improve a Ballet dancer 's career. This realization has inspired Nike to come up with a new improved Pointe shoe that will dramatically improve a dancer’s performance and experience. Nike introduces Fine Pointe, the product that will pointe you in the right direction. This product not only reaches dancers and all
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These pointe shoes were designed to mold to every foot. It doesn’t matter if those feet are dancing in a studio or dancing for professional ballet companies like the Bolshoi Theater in Russia, these shoes are for everyone. Pointe shoes were designed for female ballet dancers of any age and ethnicity. When one starts dancing on pointe it depends on the flexibility and strength of their feet, not one’s age. Fine Pointe ballet shoes are sold as a less expensive price than most so they are more realistic to buy for any type of income. Nike’s Fine Pointe shoe is designed to further support the profession of ballet and the dancer 's ability to gracefully perform the complex moves inside the art form of ballet. These shoes will be sold proudly in Nike stores all over the U.S. Fine Pointe will start with selling our shoes in the top 10 most popular ballet states. These include places such as, New York, Arizona, Indiana, Texas, California, and many more. Once our product has started to become more successful, we will expand our geographics to reach every state in the U.S. Customers who live near Nike stores located in more urbanized parts of the fifty states will have more access to them due to the customer being required to come in for a pointe shoe fitting. One who loves the art of ballet with a dying passion will thoroughly enjoy these shoes. Female …show more content…
Our main competitors for this product consist of both Bloch and Capezio. These leading brands both have an average cost of $70 per pair, but the stock value for all pointe shoe brands have an average $5-$10 lower range than their actual price. This is why we are setting the price for our new product at $60 dollars per pair. This will give us an advantage over our competitors and influence more dancers to try our brand. There are many expenses that come with producing a pointe shoe. Because the pointe shoe faces constant wear and tear, Fine Pointe wants to make sure that these shoes are durable and will support dancer’s feet during some of their toughest dances. Within every pointe shoe consists of many different sections. There is the elastic ribbon string which is included at the typical length of 2.5 meters, and the pointe top, which is made out of flesh colored satin and coarse calico fabric. Then there’s the sole, which is made out of natural leather, and finally the top box, which consists of several layers of stacking and textile fabrics glued together. These supplies make the production for one pair of pointe shoes cost around $50. Fine Pointe is distributing to 10 different states all over the U.S. We will be distributing at a starting amount of 20 pairs per store every week. The distribution costs will be around $2,500 during our first month. Fine Pointe is
These pointe shoes were designed to mold to every foot. It doesn’t matter if those feet are dancing in a studio or dancing for professional ballet companies like the Bolshoi Theater in Russia, these shoes are for everyone. Pointe shoes were designed for female ballet dancers of any age and ethnicity. When one starts dancing on pointe it depends on the flexibility and strength of their feet, not one’s age. Fine Pointe ballet shoes are sold as a less expensive price than most so they are more realistic to buy for any type of income. Nike’s Fine Pointe shoe is designed to further support the profession of ballet and the dancer 's ability to gracefully perform the complex moves inside the art form of ballet. These shoes will be sold proudly in Nike stores all over the U.S. Fine Pointe will start with selling our shoes in the top 10 most popular ballet states. These include places such as, New York, Arizona, Indiana, Texas, California, and many more. Once our product has started to become more successful, we will expand our geographics to reach every state in the U.S. Customers who live near Nike stores located in more urbanized parts of the fifty states will have more access to them due to the customer being required to come in for a pointe shoe fitting. One who loves the art of ballet with a dying passion will thoroughly enjoy these shoes. Female …show more content…
Our main competitors for this product consist of both Bloch and Capezio. These leading brands both have an average cost of $70 per pair, but the stock value for all pointe shoe brands have an average $5-$10 lower range than their actual price. This is why we are setting the price for our new product at $60 dollars per pair. This will give us an advantage over our competitors and influence more dancers to try our brand. There are many expenses that come with producing a pointe shoe. Because the pointe shoe faces constant wear and tear, Fine Pointe wants to make sure that these shoes are durable and will support dancer’s feet during some of their toughest dances. Within every pointe shoe consists of many different sections. There is the elastic ribbon string which is included at the typical length of 2.5 meters, and the pointe top, which is made out of flesh colored satin and coarse calico fabric. Then there’s the sole, which is made out of natural leather, and finally the top box, which consists of several layers of stacking and textile fabrics glued together. These supplies make the production for one pair of pointe shoes cost around $50. Fine Pointe is distributing to 10 different states all over the U.S. We will be distributing at a starting amount of 20 pairs per store every week. The distribution costs will be around $2,500 during our first month. Fine Pointe is