Nike Level Up Essay

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In order to help young athletes become more physically active, Nike will introduce the Nike Level Up program. Level Up will help get young kids ages 7 to 12 into playing sports, create brand loyalty, and tie into Nike’s “closed loop model.” Level Up is a program that solves a reoccurring problems in many households: The parent/guardian will buy footwear for their child(ren); They use the footwear for the duration of the sporting season; The off season lasts for a period of time; New season begins again and by this time the old footwear is too small for the child(ren).
Nike Level Up is similar to a buyback program, but with it’s own twist and added benefits. Each Nike footwear box will come with a prepaid shipping label right on its surface.

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