Sportswear is a cloth that people are wear for casual outdoor such as sport activities. The cloth’s design is casually style, it let people feel comfortable when they wearing. People are mostly wear for informal activities, but also acceptable for business or social occasions.
At the early of twenty-first century, sportswear is describe of comfortable attire because that sportswear’s design at that time are loosely on clothing and mainly developed for sport use. (Warner) When people think about sportswear, they will only relate to sport, loosely, lack of design. Nowadays, people change their perspective about sportswear because sportswear at that time is more concern about popular and fashionable aspect as opposed to sport. (Warner) Sportswear …show more content…
Adidas was ranked the 61th brand among the World's Most Valuable Brands and having more than 92 new and interesting companies. Adidas have earned $14.88 billion and positioning itself as the second biggest sportswear manufacturer in the world at year 2012. (Adidas AG Success Story) Adidas was has harmony relationship with sport figures and clubs. It sponsors the kit, shoes and football for make advertising and promote their brand to all the people have watching football. Adidas’s sponsor clubs are Chelsea FC, Real Madrid FC, FC Bayern Munich, and etc.
1.3.3 Puma
Puma has an impressive and well design collection of footwear, clothing and other accessories. They have worked together with top designers, including Alexander McQueen and Hussein Chalayan. Puma also participate with automobile industry, it is Ferrari. Beside, the fastest man on the planet, Usain Bolt also supports the new and innovative of Puma's latest smart running sneaker. In 2011, Puma adds Borussuia Dortmund to their football portfolio. Before that, Puma also add Arsenal Football Club to their portfolio as well. …show more content…
While the product quality, design of sportswear and peer influence are affects the buying behavior and tend to loyalty to a certain brand.
As we know, numerous of sportswear brand are enter to Malaysia’s market. The sportswear market in Malaysia is stable and continuously developing. Feedback from Malaysia’s market such as price, design, and brand image are received from sportswear market in Malaysia. Therefore, the examination is extremely important to tell apart the customer buying behavior on purchase sportswear in Malaysia.
Furthermore, buying behavior of customers will affect by the confident that product and service they received are superior and worthy, customers will gradually become loyal to a certain brand because they are believe that brand are provide a good quality of product to them. Besides that, customers’ buying behavior will let them switch brand to brand if they are not loyalty to a certain brand and this is the common issue in business field. Therefore, this study analyze whether price, quality, brand image and subjective norms are affect the customer buying behavior among
At the early of twenty-first century, sportswear is describe of comfortable attire because that sportswear’s design at that time are loosely on clothing and mainly developed for sport use. (Warner) When people think about sportswear, they will only relate to sport, loosely, lack of design. Nowadays, people change their perspective about sportswear because sportswear at that time is more concern about popular and fashionable aspect as opposed to sport. (Warner) Sportswear …show more content…
Adidas was ranked the 61th brand among the World's Most Valuable Brands and having more than 92 new and interesting companies. Adidas have earned $14.88 billion and positioning itself as the second biggest sportswear manufacturer in the world at year 2012. (Adidas AG Success Story) Adidas was has harmony relationship with sport figures and clubs. It sponsors the kit, shoes and football for make advertising and promote their brand to all the people have watching football. Adidas’s sponsor clubs are Chelsea FC, Real Madrid FC, FC Bayern Munich, and etc.
1.3.3 Puma
Puma has an impressive and well design collection of footwear, clothing and other accessories. They have worked together with top designers, including Alexander McQueen and Hussein Chalayan. Puma also participate with automobile industry, it is Ferrari. Beside, the fastest man on the planet, Usain Bolt also supports the new and innovative of Puma's latest smart running sneaker. In 2011, Puma adds Borussuia Dortmund to their football portfolio. Before that, Puma also add Arsenal Football Club to their portfolio as well. …show more content…
While the product quality, design of sportswear and peer influence are affects the buying behavior and tend to loyalty to a certain brand.
As we know, numerous of sportswear brand are enter to Malaysia’s market. The sportswear market in Malaysia is stable and continuously developing. Feedback from Malaysia’s market such as price, design, and brand image are received from sportswear market in Malaysia. Therefore, the examination is extremely important to tell apart the customer buying behavior on purchase sportswear in Malaysia.
Furthermore, buying behavior of customers will affect by the confident that product and service they received are superior and worthy, customers will gradually become loyal to a certain brand because they are believe that brand are provide a good quality of product to them. Besides that, customers’ buying behavior will let them switch brand to brand if they are not loyalty to a certain brand and this is the common issue in business field. Therefore, this study analyze whether price, quality, brand image and subjective norms are affect the customer buying behavior among