Nike launched a mobile application in 2012, Nike +, which measures and records his sports training. Nike has made this application "logbook" a real game: it is both pushed beyond its limits, to do better than others and to communicate its results to encourage its network.
In three years, more than 20 million users have joined the game and think Nike resuming their breath, one eye on their smartphone.
The technique used is called gamification, which is the use of game mechanics to convey a message. This is a unique tool for marketers in the era of customer engagement. It can communicate, recruit, and retain customers. Obviously, social networks have given it an important accelerator stroke from a dozen years of promoting its sharing.
Successful …show more content…
Gamification goes further by allowing consumers to build brand success
Customers can create new offers, in collaboration with the company: this is what Starbucks with its digital community "My Starbucks Idea" for which he has set up an innovation competition to make a cup 100% recyclable. But the mechanism can be reversed, causing serious gaming client education tool. Thus, the city of Philadelphia launched Recyclebank to invite more than ecological good citizenship via points totals, challenges or rewards.
Today the game online "social" proposed by the marks affects all people and not only teenagers. 55% of the French population is engaged and video games, or 28 million players. Even the seniors are getting into: according to Forrester, 23% of players on social networks are over 45 years …show more content…
Using sensors for example in the field of health, applications will be able to make us follow a special diet or sports activities without this being felt as a compulsion. I saw for example the case of a prototype which encouraged children to eat more fruits and vegetables. There was an increased reality game where the children were invited to cut the ingredients, how "Fruit Ninja". To have ammunition in the game, the children had to eat real fruits and vegetables. An interesting way of linking these foods to the necessary energy we need daily, the head of the child.
In three years, more than 20 million users have joined the game and think Nike resuming their breath, one eye on their smartphone.
The technique used is called gamification, which is the use of game mechanics to convey a message. This is a unique tool for marketers in the era of customer engagement. It can communicate, recruit, and retain customers. Obviously, social networks have given it an important accelerator stroke from a dozen years of promoting its sharing.
Successful …show more content…
Gamification goes further by allowing consumers to build brand success
Customers can create new offers, in collaboration with the company: this is what Starbucks with its digital community "My Starbucks Idea" for which he has set up an innovation competition to make a cup 100% recyclable. But the mechanism can be reversed, causing serious gaming client education tool. Thus, the city of Philadelphia launched Recyclebank to invite more than ecological good citizenship via points totals, challenges or rewards.
Today the game online "social" proposed by the marks affects all people and not only teenagers. 55% of the French population is engaged and video games, or 28 million players. Even the seniors are getting into: according to Forrester, 23% of players on social networks are over 45 years …show more content…
Using sensors for example in the field of health, applications will be able to make us follow a special diet or sports activities without this being felt as a compulsion. I saw for example the case of a prototype which encouraged children to eat more fruits and vegetables. There was an increased reality game where the children were invited to cut the ingredients, how "Fruit Ninja". To have ammunition in the game, the children had to eat real fruits and vegetables. An interesting way of linking these foods to the necessary energy we need daily, the head of the child.