Did you know that the average person sees about 5,000 ads a day! That is about 5 a minute! In this new consumer market companies are constantly fighting one another for customers and looking for any angle that can make them stand out. This means that companies need to make their advertisements memorable because if they don’t they will quickly be forgotten about and the ad would be a waste of money. However, once they have your attention then they can make their pitch and hopefully sell you on buying new insurance or a politicians vote.…
Persuasive Essay It’s been more than two thousand years ago that a Greek philosopher could determine three ways to persuade an audience. One of them is ethos. Ethos shows that the person making the video or commercial has a certain degree of credibility. Having credibility in ethos contains good character and sense, also qualified to accomplish the argument.…
The Nike commercial successfully appealed to logos ethos and pathos, but most effectively appeals to pathos. The ad begins quietly, with just a bit of cricket noise, as the audiance sees the boy slowly jogging towards the camera. As he gets closer, it is obvious that he is no athlete that is being sponsored by Nike. He is used to make a connection to the audience who, if they are not like him themselves, almost certainly know someone who looks like him. This connection quickly establishes that Nike’s are meant for anyone.…
Nike was founded in late 1960s and since it has been the leading sport selling product in America with its slogan “just do it”. Nike has thousands of advertisement, but this one stands out to me. To me it represent that Nike does not only make one pair of shoes for specific sport,but for all of them. The advertisement is trying to show consumers how yes, their product maybe expensive, but you will not only be using it for one sport or hobby. Sports is a big thing in the american culture, but to play a sport you need the equipment.…
I want consumers to realize the potential of the Kobe 11 and that it is more than just a simple shoe. Possible consumers after viewing a Kobe 11 ad will be inspired to buy the shoe and will be given the long lasting image that the Kobe 11 is built to maximize an athlete's potential on the court. They will gain knowledge of the essential features of the Kobe 11, be motivated to buy the sneaker and try it out for…
The choice to use the word “unlimited” to describe the viewer creates a sense of motivation before the commercial even starts. This choice to inspire the audience makes the viewers feel that Nike cares about their well-being…
The setting displayed in this advertisement is interesting. Nike is aiming at a professional feeling atmosphere to further the idea that these cleats will help you play like a professional. It appears to be in a large stadium, which looks to have a turf surface. The time of day is night, the background is dark and there are bright stadium lights shining on the field.…
No image is purer, more iconic and more recognizable with the brand of American than a farm. No profession is more blue collar and hard working than that of a farmer. A man and his farm is an everlasting bond, one of the few things left is this world that is timeless and reliable. Any true American will tell you that there is nothing more old fashioned than farming, but old fashioned doesn’t always mean bad. Budweiser has been around since 1876 and while many may describe this company as old fashioned they are still prevalent to this day.…
Adidas always creates very appealing and motivating commercials which help them to reach a close connection…
This advertisement is compiled with many athletes that are affiliated with Nike including Rob Gronkowski, Ndamukong Suh, LeSean McCoy, Luke Kuechly, Odell Beckham Jr., Ben Roethlisberger, Paul George, Paula Findlay, Antonio Brown, Marlen Esparza, Eric Weddle, Lauren Fisher, Marcus Mariota, Sydney Leroux, Le’Veon Bell, Draymond Green, Eugenie Bouchard, Steven Stamkos, Elena Delle Donne, A. J. Green, Carli Lloyd. With this monstrosity of a cast, Nike went all in on selling their new winter apparel. The advantages of having a cast like this of many different professions are that everyone that watches this advertisement is most likely appealed to one or more of the cast members. The advertisement starts off with Rob Gronkowski waking up from his bed in the morning to be surprised by the fact that it is snowing very hard. He then gets excited exclaiming that it is a snow day.…
The ad is trying to relate to all people not just elite athletes. Nike is trying persuade Also, it is trying to bring and inspiring message to the people who aren’t inspired yet, but hopefully they become inspired by seeing or watching this ad. This ad uses strong pathos to persuade that no matter your physical fitness anyone can achieve a goal. Though this ad is one of many, it has become very popular especially in 2012 when it made its first appearance.…
Stop Wasting Your Time “If you are not doing what you love, you are wasting your time.” This quote by Billy Joel really makes people think about their lives. If they are not doing something they love, then why are they doing it?…
With the spreading and advancing of technology companies can easily reach millions of people when advertising. This also means there is more competition so commercials are getting more creative to catch people’s attention. The commercial by Extra Gum called “Extra Gum: The Story of Sarah & Juan” caught mine. It aired in 2015 and is one minute and 57 seconds long. This commercial tells a love story about a guy and girl, Sarah and Juan, who meet in school when she gives him a stick of gum for helping her pick up her books that she dropped.…
They come together with the central focus of working together to make the world a better place. To us they are credible and obviously endorse the Nike brand. Using common people in this commercial also makes us feel a connection with them. Famous people are not the only ones wearing Nike running shoes, it is also common people like you and me. Nike wants us to think that by using their products, we can change the course of the world together.…
First of all, this ad is this most recent of the three ads we have shown you and because of this we see Nike’s newest, best looking, and “freshest” gear on display. Furthering this idea of new sporting notions this ad includes star athletes from a wide range of different sports. Athletes including Mike Trout, Garrett Richards, Misty May-Treanor, the Thompson brothers, Mia Hamm, Andrew Luck, and Anthony Davis, all of whom are established stars in their respective sports or up and coming athletes in their individual sports. It is also important to note that the description for this video is “the longest pick up game ever on the hottest day of the year”. From the content of this advertisement it would also be concluded that the target audience of the commercial is people living in the North America.…