Nike Financial Reports

Superior Essays
Financial Reports and Analysis: NIKE INC

Nike is the worlds leading designer, marketer, and distributor of athletic footwear, apparel, equipment and accessories. Nike is an international sporting goods brand that serves athletes with the best products for over 40 years. Nike is a very well known brand that all athletes look at with high quality and performance. Some of the many products Nike has to offer range from clothing for men, women and kids, sporting equipment, sunglasses, shoes, watches and backpacks. The corporation continuously launches new products for consumers every year and responds to consumer feedback. Nike listened to the consumers’ feedback about their shoes regarding the desired color scheme of the shoes. Since customers
…show more content…
The current ratio of 2.72 compared with the industry average of 2.59 indicates that Nike's safety factor to meet maturing short-term obligations is slightly high. Capital Lease obligation for fiscal year 2014 was $74 million. Cash provided by operations was $3.003 billion for fiscal 2014 compared to $2.968 billion for fiscal 2013. With capital expenditure of $880 million, free cash flows were $2.123 billion. According to 25 analysts, Nike’s forward P/E ratio is 27.3 and the trailing P/E ratio was 30.40, the company will generate a slightly lower future earnings may value the stock slightly lower than its present earnings may warrant. The drop is not significant and does not reflect a steady trend; therefore investors should not look to sell, especially after analyzing past and future growth rates. Book value per share has increased 23.5 percent in the past five years meaning the net worth has increased significantly. The 0.892 beta coefficient means that the security's price will be less volatile or risky than the market. Nike’s price earnings to growth ratio (PEG Ratio) is 1.8. Though analysts believe a PEG ratio below one is preferable, the precision of the PEG ratio varies by inputs. Using historical growth rates can suggest an inaccurate PEG ratio if future growth rates are anticipated to differ from historical growth rates. On the other hand, Current estimates for earnings per share are expected to increase from 3.62 to 4.15 within the next year and a half. According to Nike’s history, expected performance and continual expansion investors should buy. Nike’s earnings growth rate is forecasted to decrease from 21 percent to 15 percent and leveling out at 13 percent for the next five years along. Taking into account the slight increase of risk free rate to 3 percent, 0.89 beta coefficient, 6

Related Documents

  • Improved Essays

    So almost everyone is looking ways to save some and which even can result in switching to buy generic brand Impressive about Under Armour’s Financial Performance during 2008-2012 Between 2006 and 2011” Sales growth 242% from $403 million to over $1.4 billion Net profit margin remains constant about 48-50% COGS expense steadily accounted for 50-53% of the Revenue Earned This surprises me when I noticed that with huge sales growth and almost constant COGS Under Armour has almost constant Net Profit After the decline for years 2006 and 2008, the following Profitability Ratios have been trending upward: Net Profit Total Return of Assets Net Return of Assets Return on Shareholders’ Equity Earnings per Share Leveraging Ratios over the 5-year period show that Under Armour is: Low debt Low risk of bankruptcy…

    • 705 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Under Armour

    • 693 Words
    • 3 Pages

    However, the risks associated with the company includes their ability to effectively manage their growth in a more complex global business; their ability to successfully manage or realize expected results from acquisitions and other significant investments; their ability to effectively develop and launch new, innovative and updated products; and their ability to accurately forecast consumer demand for our products and manage our inventory in response to changing demands. On the other hand, Nike is the largest seller of athletic footwear, apparel and equipment in the world and their product attributes such as quality, performance and reliability. Nike offers customer support and service, and they also have identification with prominent and influential athletes, coaches, teams, colleges and sports leagues who endorse their brands and use their products and active engagement through sponsored sporting events and clinics. And finally they have an effective sourcing and distribution of products, with attractive merchandising and presentation at retail, both in-store and online. Nevertheless, the risks associated with Nike are the intense products competition, the failure to maintain their reputation and brand…

    • 693 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    The main Nike brand is most targeted towards athletes, selling related products such as shoes, sporting equipment and clothes. The Converse, Inc. brand markets more casual goods and is described as targeting premium customers. The Jordan Brand is also a premium brand, but it is targeted more broadly at athletes. The Hurley International LLC brand also targets athletes but focuses more on activities associated with young people, such as skateboarding and surfing. The Nike Golf brand is focused on golfers.…

    • 884 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Nike Stakeholder Analysis

    • 1018 Words
    • 5 Pages

    The company that i will be talking about is nike, i will talk about its description, the stakeholder model, the external factors, internal factors and the closing remarks. All this factor are what makes a company successful, without any of this a company nothing. But the most important parts that i will talk about are the stakeholders model and the external factors. NIKE, Inc. engages in the design, development, marketing, and sale of sports and lifestyle footwear, apparel, and equipment, accessories and services. there athletic footwear products are mostly designed for specific athletic use, But most of the people use their products for casual or leisure purposes.…

    • 1018 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    Nike Case Study

    • 1373 Words
    • 6 Pages

    Consequently, we felt the average beta reflected the historical business practices of Nike Inc. better. From here, we calculated the cost of debt and equity. Cost of debt was calculated by…

    • 1373 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    To be competitive it involves celebrity athletes like Serene Williams and Tiger Woods to popularize its products. In order to sustain its dominance in the industry, it actively responds to the changes in consumer preferences by developing new products according to customer's needs. Its areas of marketing include Net TV and magazines. It faces tough competition with its main competitors like Adidas and Reebok. It provides touch screen facility in the stores which allow customers to design shoes of choice.…

    • 1191 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    The company’s focus and vision is to first and foremost “serve the athlete” by providing superior products to the athletes. Nike, Inc. markets these products with intense focus on what an athlete desires, also a product that would suit the general population. The company recognizes that innovation will be what spurs the shift to sustainability. Nike, Inc. have developed three objectives that fall in line with their mission statement; Innovation to serve the athlete, innovation to grow the company and innovation to inspire the…

    • 1835 Words
    • 8 Pages
    Superior Essays
  • Improved Essays

    Marketing has been defined differently by different people but the core essence of marketing is to connect with customers and convince them of what they need and buy that product even though they may not know why. According to Dr. Philip Kotler, Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit (Kotler & Keller, 2016). Marketing is no longer just a department of an organization meant to attract customers rather a key part of centers of excellence that provide strategy and share best practices for the organization. As illustrated below, Marketing is at the center of all key stakeholders. Image Credit: (Unger)…

    • 897 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    People wear sport shoes (athletic shoes), one of the most comfortable footwear available in the shoe industry, for a better experience when they are running or doing outdoor activities. In fact, there is a high demand for the sport shoe market as there are more runners who are buying sports shoes according to Running USA’s latest report (Runnersworld). Primarily, sports shoes are essential for people who are actively involved in fitness or sports. These consumers are interested in well-known brands that offer higher quality shoes and are willing to pay a higher price if they find the product suitable. The top 5 sports shoe competitors in the market are as follows:…

    • 2058 Words
    • 9 Pages
    Improved Essays
  • Great Essays

    After reading Nike’s vision statement, “To experience the emotion of competition, winning, and crushing competitors (1978)” is a great me great metaphor, both related to their products and as their company. Sounds a bit aggressive, but after reading this it would make give me the idea that if I purchase a pair of Nike’s shoes then I would be out my opponents, and as a company slogan in itself. Nike appears to be honest about what the company stands for, by crushing the completion and focusing on winning, but business is business. This core ideology concept is what separates great companies from the mediocre ones, and that Nike’s attitude gives its ability to move forward as a multidivisional organization instrument for viewing or scope. Not…

    • 1322 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    The essay finishes with the conclusion paragraph and the references. Nike Inc. is one of the most popular brand in the world in terms of designing, marketing, distributing shoes, accessories for various of sports and fitness activities. It was founded in 1964 as Blue Ribbon Sports (BRS) and became Nike Inc. in 1978. On the one hand, there are numerous factors that contribute to the success of Nike as an industry leader for a long time and the most importance one is quality of product.…

    • 935 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Nike Swot Analysis

    • 1236 Words
    • 5 Pages

    The marketing strategy of Nike invests a lot in production promotion and commercials. The endorsements by sponsoring athletes certainly have also played a significant role. Through this tool Nike has reached a large number of consumers who are likely to purchase their products. STRENGTHS ________________________________________ Globally competitive, Nike has remained successful through its ability to introduce products that capture the attention of consumers with their constantly evolving and innovative product range. The creation of products that is better for the athletes, businesses and also the planet.…

    • 1236 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    The report give Nike as an excellent corporate brand example, it can provide advertising without specific products promotion but only the logo and brand name, it represents that Nike is aim to improving the brand image (Lair, 2005). When a company successfully has grown its corporate brand, the brand may become an icon in the market that can help them gain huge competitive advantage hold in the marketplace (Holt, 2016). The brands of Nike, Apple and Coca-cola are a typical icon in the industry. Nike brand value was estimated at $19 billion in 2014 (Soni, 2016), 48% of the footwear market in the US owned by Nike industry in 2015 (Leach, 2016). Apple brand value was estimated £161 billion in2015 and it became the top one in the annual Brandz global brand power list (Sweney, 2016).…

    • 729 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Adidas is a multinational corporation that offers a wide variety of athletic clothes, shoes and accessories. One of the greatest strengths this German based corporation has built is their global presence and their continuous ability to grow geographically. The company already operates in major markets such as Europe, North and South America, Asia-Pacific, Middle East and Africa. The global presence the company already maintains has helped them develop and retain strong financial performances. This wide geographic presence not only helps generate revenue from many different markets, but also enables the company to be able to expand and grow in the future.…

    • 1006 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Nike, "Just Do It" campaign; One of the most successful campaigns of all the times. Even though their athletic shoes are very popular, another prevalent aspect of the Nike brand is their memorable advertisement campaign. For years, Nike has been a well-known brand for their sneakers and sports gear. A trustworthy brand to say the least, but it has also created wonderful campaign ads and videos for their audience. Nike is recognized for their comfortable sneakers and excellent quality in sports gear, but they usually do not promote their brand in a hard-sell approach.…

    • 1827 Words
    • 8 Pages
    Improved Essays