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Nike Culture The Sign Of The Swoosh Summary

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Goldman, Robert, and Stephen Papson. Nike Culture : The Sign Of The Swoosh. London: SAGE Publications Ltd, 1998. eBook Collection (EBSCOhost). Web. 8 Oct. 2015. This book was written by Robert Goldman and Stephen Papson. Robert L. Goldman, Ph.D. is Professor of Sociology and Anthropology at Lewis and Clark College in Portland, OR. Stephen Papson, Ph.D, is Professor of Sociology at St. Lawrence University in Canton, NY. This eBook discusses how the Nike swoosh has become a very recognizable symbol in the United States. It talks about how their symbol of the “swoosh” has become so recognizable that they don’t even use their name on their ads and only the logo. The author talks about how Nike uses ethos in its commercials to make itself seem

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