Essay on Nike Corporation : Human Right Violation

1488 Words Jun 24th, 2015 6 Pages
Nike Corporation is a worldwide brand that has established itself as the leading sport wear and equipment producer. It has witnessed a golden age when its expansion was well acclaimed by the public, and later has faced wild criticism on account of their managerial decision, on to be more precise their refusal to ascertain, criticize, and act upon the behavior of their outsourced associates. These later had been criticize for human right violation, child labor, slavery pay and other major malpractices that has greatly tarnished Nike Corporation image.

1• Explain how Nike came to that situation through its expansion strategy In a paper studying the reasons for the rapid expansion and further criticism of Nike Corporation, Richard M. Locke (2002) in The Promise and Perils of Globalization: The Case of Nike, stressed on some key points that led to Nike attaining the height of sport footwear, apparel and equipment.
Born in1964 by Phil Knight and Bill Bowerman, then then called Blue Ribbon Sports (BLS) (R. Locke, 2002) Nike Corporation took advantage of the footwear industry and other sport equipment and apparel boom in the 1080s to set their mark and quickly surpass other major brands like Adidas and Rebook. Furthermore, a sound management policy coupled with terrific strategic decision making led helped it expand by using for example the advantage of outsourcing.
Strategic decision making has enabled Nike to quickly adapt to the New Technologies of Information and…

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